SEO Blog

PageRank is the system used by modern search engines (including, of course, Google, which “invented” it) to determine the general interest of a site and, in a way, its popularity and reputation. Google gives each site a number called the PageRank. It is based on the number of other websites that have linked to yours.

We have already mentioned blindness as one of the 7 deadly sins in SEO, and this notion is found on a strategic and operational level when designing competitive intelligence. We will try to explain the interest of the approach. Competitive intelligence marketing is an essential tool for developing a more effective marketing strategy. It involves

The CTA is an essential tool for generating traffic and conversions on your site. It is used to elicit a reaction from your visitor with an incentive to buy.

Google shopping is the Google marketplace par excellence, the queries made allow millions of e-tailers to display their ads.

After betting on SEO, it is good to know the 7 deadly sins of SEO. This will give you the key aspects of a strategy to develop your e-reputation and understand how to succeed your SEO strategy from the start.

The dream of every startup is to generate leads, regardless of circumstances and sectors. In this article, we will look at how to do that…

Few are the start-up businesses that ask the question, but we will see how important it is to embark on the journey of the optimization of a website.

In the last century, companies did not have access to digital advertising levers to reach new target groups. For almost two decades, however, they have been able to benefit from innovative solutions when they want to put their offerings in the spotlight, for example, through natural referencing. What are the advantages of this last method compared to conventional prospecting ? Why are historical customer acquisition techniques increasingly outdated? In this article you will find some answers to these questions.

For web marketing professionals and even for website founders themselves who are anxious to widen the base of their customers, the 2021 SEO and its gadgets are highly advisable. Undoubtedly, this is not exactly the case for the CRO and its relations predicated on natural referencing. Let’s see this in the following statements.  

Among the proprietors of very small, small and medium-sized companies who have not yet benefited from natural referencing, some are still unaware of the nature of the tool, while others are not aware of all its benefits. As far as you are concerned, you are sure of the interest of promoting your business through Google and its competitors.

How does an effective digital strategy contribute to the development of your business? We hear people talking about digital strategy all the time, but what does it consist in exactly and what does it actually serve?

Websites are, nowadays, more than just a showcase. They have become at the center of companies’ business strategies.

With the democratization of new technologies, purchase behaviour has changed dramatically, and the same goes for business practices.