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Hotlinking: When image theft hurts SEO

Hotlinking is the practice of “swiping” an image from one website and embedding it in another, using the URL of the original resource.

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29 April 2024

29 April 2024

What is crawling and why is it important for SEO?

Google crawling is a process that precedes the display of results pages when Internet users launch a search.

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5 April 2024

5 April 2024

How can inbound marketing?

In inbound marketing, you need to generate web content to arouse interest and reach your target audience.

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4 March 2024

12 March 2024

Log analysis, everything you need to know to examine your log files

Logs are, in fact, log files that collect useful and relevant data. These files contain thousands of lines per day.

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21 February 2024

21 February 2024

Google Discover, Google’s essential tool for boosting your search engine optimization

Referencing a site for Google Discover news is one of the most innovative ways of developing your reputation on the web. This Google feature offers companies the opportunity to increase their visibility on the web.

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30 January 2024

5 February 2024

Google SGE in France: risks for SEO?

The SGE will transform the way web users search on Google. This algorithmic change brought about by Google SGE will also influence the elements displayed on results pages.

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9 January 2024

5 February 2024

What is a PBN and is it interesting for SEO?

SEO PBN is a high-performance approach to link building. When you take the necessary precautions, PBN produces good results.

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26 December 2023

27 December 2023

How do you set up an effective SEO strategy?

An SEO strategy is a detailed action plan for improving a website’s ranking. It’s a list of SEO best practices to be implemented to generate more qualified traffic in organic results.

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12 December 2023

13 December 2023

Website redesign: 9 steps to success

Don’t you like your current site any more? Would you like to change the design or completely overhaul the structure? Then a website redesign is essential. The creation of a site is based on two main levers, and it’s essential to ensure that both are in cohesion to create a site that not only looks

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28 November 2023

28 December 2023

How can you improve the SEO of your Drupal site?

This easy-to-use CMS offers numerous possibilities for SEO optimization of your website. In fact, Drupal features modules such as Pathauto, which helps you set up well-structured, user-friendly URLs.

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14 November 2023

5 December 2023

Falling SEO traffic: why and how to prevent it?

Seeing your organic traffic suddenly drop is frustrating when you consider the time you’ve invested in your site’s SEO work.

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30 October 2023

30 October 2023

How do you successfully redesign your website?

Do you want a successful website redesign? First, identify the problems you’d like to solve. What is the evidence that your site needs to be redesigned? As you no doubt know, to cure an ailment, you have to detect it either by analysis or by recognizing its symptoms.

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16 October 2023

16 October 2023

Tree structure: how to build a good website?

From an IT point of view, a tree structure is a system for organizing, classifying and prioritizing information and data. Visually, it resembles a tree diagram with several branches.

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2 October 2023

3 October 2023

Long-tail keywords: maximizing visibility with niche keywords

The SEO long tail is a visibility strategy that helps you position yourself on search engines. It includes the use of relevant and specific terms resulting from combinations of three or more words.

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20 September 2023

20 September 2023

Understanding and using link attributes: Dofollow, Nofollow, Sponsored and UGC

In SEO, a quality incoming link can increase your popularity. Similarly, a bad link can penalize your site in the search results. That’s why it’s important to remember that not all links are the same. Some are more relevant than others.

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6 September 2023

16 February 2024

How can Google Bard improve your SEO?

The introduction of Bard into the artificial world seems to be turning SEO on its head. Before the arrival of Google’s chatbot, it was enoug

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23 August 2023

16 February 2024

How does responsive design improve your website’s SEO?

Choosing a responsive web design gives your site greater visibility in search results. Adaptive design is essential if you want to comply with Google’s new method of indexing websites.

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9 August 2023

10 August 2023

What’s the best way to look at microdata and its impact on SEO?

The use of semantic tags is part of an overall SEO strategy. They help increase organic traffic and click-through rates. Unfortunately, they are not always taken into account on websites. We tend to focus on-page optimization, page titles and meta-description. While all these different elements are essential for SEO, exploiting structured data (microdata) can also

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26 July 2023

5 March 2024

What’s the best CMS for managing SEO?

An open-source CMS is flexible in terms of design, allowing you to customize your site in a variety of ways. With this type of web solution, you can adapt your web showcase to your needs. You can u

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12 July 2023

21 July 2023

Google Lens: how can you use it to support your SEO strategy?

Lens is a free mobile application that adds a number of positive points to your natural referencing strategy. This Google tool is an excellent asset for your e-reputation. By integrating it into your digital communications strategy, you can increase your visibility, get more organic traffic and improve the user experience.

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28 June 2023

6 May 2024

RGPD: how do you make your website compliant?

You’ve probably already experienced this scene on the web, where you visit a site and the famous cookies appear. The site you are visiting asks for your consent to collect and process your personal data. You realize that data protection is guaranteed. Then, with one click, you give your consent. These are the necessary security

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7 June 2023

12 July 2023

Why and how to optimize an SEO-friendly site?

To make your site SEO friendly, you can improve the UX of the web page and present a better experience to visitors to your site. You can also revise the internal linking and choose the right URL for each web page.

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18 May 2023

12 July 2023

Understanding Negative SEO: how to spot it and counter it?

Negative SEO or NSEO refers to a set of unethical SEO techniques by which third parties reach a website. It is an SEO attack by an unfair competitor. The aim is to destroy your credibility with Google

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4 May 2023

5 March 2024

5 advantages of a digital agency for your marketing strategy

Choosing a digital agency to implement your digital transformation is a way to activate your growth. On the web as in real life, competition is tough. How to make your business stand out without the support of a digital agency?

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20 April 2023

11 July 2023

How does an e-reputation agency help you develop your presence?

Online reputation is an essential factor in attracting new customers and increasing your sales on the web. It determines your authority in your market. It is one of the levers of digital growth. It refers to the perception that Internet users have of your company, brand or person.

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5 April 2023

11 July 2023

Why choose an SEA agency to make your Google Ads campaign profitable?

A certified SEA agency helps you create and manage your ad. They use their professional skills and various tools.

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21 March 2023

3 August 2023

SEO copywriting: how to write SEO optimised content?

Indeed, content written for the web must be useful content for Internet users. It must also appeal to search engine algorithms. And that means setting up metadata and structured data. SEO copywriting is therefore clear, concise and structured. It requires the talent of a good writer.

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6 March 2023

5 March 2024

Why and how to successfully migrate to GA4 (new Google Analytics)?

To measure your advertising campaigns or to follow the traffic of your website, it is practical. However, this Google tool will soon be out of date. You will have to rely on the new version of Google Analytics.

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22 February 2023

20 July 2023

The best SEO bookmarklet to save time [2024]

Are you an SEO or social media professional? Are you looking for the best SEO bookmarklets to save time in your SEO work? Check out the top 10 templates to use to move forward quickly and successfully in your digital marketing and social media activities. What exactly is the definition of an SEO bookmarklet? It

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8 February 2023

18 January 2024

How to set up A/B testing?

Why A/B testing of web pages? When implementing a marketing strategy, A/B testing is one of the levers not to be underestimated, whether in B2B or B2C! A/B testing is a concept in digital marketing that consists of testing several versions of a web page. This process makes it possible to identify the best performing

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24 January 2023

11 July 2023

Keep up with the Helpful Content Update

The current context with Google The No. 1 search engine has not changed its principle of giving priority to the conscientious writer for the production of editorial content aimed at creating or improving the natural referencing of a website, by playing on keywords, backlinks and meta, all of which improve its positioning. It was time

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12 January 2023

16 February 2024

Redirects and URL rewriting

The automatic switching of one page to another is called “redirection”. There are many techniques for achieving this result, and they can be used in a variety of different cases. Use of redirects There are several reasons why you might want to use a : Change page names or addresses Making statistics Being dishonest Technical

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28 December 2022

5 March 2024

“META” tags (meta tags)

Meta tags are part of the code of your pages. Most of these tags are useless for SEO, but some of them are almost indispensable. This page tries to give you a complete overview of the main existing tags, their roles, their syntax and their uses.

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22 December 2022

11 July 2023

How to promote your website?

If you want people to find you easily, they must first have heard of you. If you want them to know something about you, you need to get your image out there. This is where the promotion of your site comes in, whether it is an e-commerce site or a showcase site… You have worked

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14 December 2022

11 July 2023

How to use Google Trends?

Today, companies are faced with a choice: they can choose to spend a lot of money on online advertising or they can use their resources in a smarter way. Indeed, as e-commerce grows, it is essential for companies to find an effective strategy to stand out from the crowd and this is where Google Trends

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6 December 2022

11 July 2023

How do satellite pages work?

Satellite pages are pages that are generally invisible to Internet users. Their purpose is to present search engines with optimised pages in order to “artificially” increase the relevance of a site on certain expressions. Alias pages are a variant of satellite pages. In a nutshell… The creation of satellite pages can be motivated by several

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30 November 2022

5 March 2024

What is the ‘Sandbox’ from Google?

Defending the end user is the great battle horse of all self-respecting search engines. It is the only policy that guarantees success in the long term. Webmasters who want to promote their sites at all costs sometimes pay the price. You know very well that Google has all the power over its search engine. But

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22 November 2022

11 July 2023

Commands, tips and tricks for Google

As a webmaster, your common searches on Google and your numerous queries are not necessarily those of the average user. You need to know the tricks of this engine at your fingertips to find your backlinks, to know which pages of your site have been indexed or to know if the text of your pages

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4 February 2022

11 July 2023

Writing for the web: seduce your readers!

Imagine you are writing a document on the web. What do you want your audience to do? Do you want them to read to the end? Whether or not you are selling your products or services, it is important to have an approach that will attract your audience and create interaction. As a web writer,

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20 January 2022

11 July 2023

What is “cloaking”?

After a search on Google, you click on the title of a site and you land on a page that does not contain any of the words you used in your search. Has Google lost its mind? Chances are, it’s more like cloaking! Cloacking : definition For the same url address, two Internet users can

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3 January 2022

11 July 2023

How to improve your PageRank?

PageRank is the system used by modern search engines (including, of course, Google, which “invented” it) to determine the general interest of a site and, in a way, its popularity and reputation. Google gives each site a number called the PageRank. It is based on the number of other websites that have linked to yours.

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18 December 2021

5 March 2024

Eyes Wide Net or how to do a competitive intelligence…

We have already mentioned blindness as one of the 7 deadly sins in SEO, and this notion is found on a strategic and operational level when designing competitive intelligence. We will try to explain the interest of the approach. Competitive intelligence marketing is an essential tool for developing a more effective marketing strategy. It involves

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24 November 2021

16 February 2024

Click, click, click… Who is it? It’s the CTA!

The CTA is an essential tool for generating traffic and conversions on your site. It is used to elicit a reaction from your visitor with an incentive to buy.

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10 November 2021

3 August 2023

Sell on Google Shopping!

Google shopping is the Google marketplace par excellence, the queries made allow millions of e-tailers to display their ads.

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27 October 2021

5 March 2024

The seven deadly sins in SEO

After betting on SEO, it is good to know the 7 deadly sins of SEO. This will give you the key aspects of a strategy to develop your e-reputation and understand how to succeed your SEO strategy from the start.

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13 October 2021

5 March 2024

Lead generation: the Digital El Dorado

The dream of every startup is to generate leads, regardless of circumstances and sectors. In this article, we will look at how to do that…

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29 September 2021

11 July 2023

The SEO: The Start-ups’ Crazy Bet?

Few are the start-up businesses that ask the question, but we will see how important it is to embark on the journey of the optimization of a website.

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15 September 2021

5 March 2024

SEO VS Prospecting: Pick a side!

In the last century, companies did not have access to digital advertising levers to reach new target groups. For almost two decades, however, they have been able to benefit from innovative solutions when they want to put their offerings in the spotlight, for example, through natural referencing. What are the advantages of this last method compared to conventional prospecting ? Why are historical customer acquisition techniques increasingly outdated? In this article you will find some answers to these questions.

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12 May 2021

5 March 2024

CRO and SEO: the Perfect Match

For web marketing professionals and even for website founders themselves who are anxious to widen the base of their customers, the 2021 SEO and its gadgets are highly advisable. Undoubtedly, this is not exactly the case for the CRO and its relations predicated on natural referencing. Let’s see this in the following statements.  

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8 April 2021

16 June 2023

How to convince your boss to do SEO?

Among the proprietors of very small, small and medium-sized companies who have not yet benefited from natural referencing, some are still unaware of the nature of the tool, while others are not aware of all its benefits. As far as you are concerned, you are sure of the interest of promoting your business through Google and its competitors.

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24 February 2021

5 March 2024

The Key to Digital Strategy Development

How does an effective digital strategy contribute to the development of your business? We hear people talking about digital strategy all the time, but what does it consist in exactly and what does it actually serve?

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7 January 2021

27 April 2023

Redesigning a Website: A Comprehensive Summary for B2B Executives

Websites are, nowadays, more than just a showcase. They have become at the center of companies’ business strategies.

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25 November 2020

16 February 2024

How to digitally transform B2B sales?

With the democratization of new technologies, purchase behaviour has changed dramatically, and the same goes for business practices.

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14 October 2020

27 April 2023

Qwant, one month after its launch

Qwant, in full form! We didn’t expect it, but Pertimm did it! Officially launched one month ago to the day, the new search engine Qwant has been the talk of the town, even before it appeared. But what about today? Can it still live up to its title of future “Google Killer“? An engine that

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3 June 2013

29 August 2023

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