Don’t you like your current site any more? Would you like to change the design or completely overhaul the structure? Then a website redesign is essential. The creation of a site is based on two main levers, and it’s essential to ensure that both are in cohesion to create a site that not only looks
This easy-to-use CMS offers numerous possibilities for SEO optimization of your website. In fact, Drupal features modules such as Pathauto, which helps you set up well-structured, user-friendly URLs.
Seeing your organic traffic suddenly drop is frustrating when you consider the time you’ve invested in your site’s SEO work.
Do you want a successful website redesign? First, identify the problems you’d like to solve. What is the evidence that your site needs to be redesigned? As you no doubt know, to cure an ailment, you have to detect it either by analysis or by recognizing its symptoms.
From an IT point of view, a tree structure is a system for organizing, classifying and prioritizing information and data. Visually, it resembles a tree diagram with several branches.
The SEO long tail is a visibility strategy that helps you position yourself on search engines. It includes the use of relevant and specific terms resulting from combinations of three or more words.
In SEO, a quality incoming link can increase your popularity. Similarly, a bad link can penalize your site in the search results. That’s why it’s important to remember that not all links are the same. Some are more relevant than others.
The introduction of Bard into the artificial world seems to be turning SEO on its head. Before the arrival of Google’s chatbot, it was enoug
Choosing a responsive web design gives your site greater visibility in search results. Adaptive design is essential if you want to comply with Google’s new method of indexing websites.
The use of semantic tags is part of an overall SEO strategy. They help increase organic traffic and click-through rates. Unfortunately, they are not always taken into account on websites. We tend to focus on-page optimization, page titles and meta-description. While all these different elements are essential for SEO, exploiting structured data (microdata) can also
An open-source CMS is flexible in terms of design, allowing you to customize your site in a variety of ways. With this type of web solution, you can adapt your web showcase to your needs. You can u
Lens is a free mobile application that adds a number of positive points to your natural referencing strategy. This Google tool is an excellent asset for your e-reputation. By integrating it into your digital communications strategy, you can increase your visibility, get more organic traffic and improve the user experience.
You’ve probably already experienced this scene on the web, where you visit a site and the famous cookies appear. The site you are visiting asks for your consent to collect and process your personal data. You realize that data protection is guaranteed. Then, with one click, you give your consent. These are the necessary security
To make your site SEO friendly, you can improve the UX of the web page and present a better experience to visitors to your site. You can also revise the internal linking and choose the right URL for each web page.
Negative SEO or NSEO refers to a set of unethical SEO techniques by which third parties reach a website. It is an SEO attack by an unfair competitor. The aim is to destroy your credibility with Google
Choosing a digital agency to implement your digital transformation is a way to activate your growth. On the web as in real life, competition is tough. How to make your business stand out without the support of a digital agency?
Online reputation is an essential factor in attracting new customers and increasing your sales on the web. It determines your authority in your market. It is one of the levers of digital growth. It refers to the perception that Internet users have of your company, brand or person.
A certified SEA agency helps you create and manage your ad. They use their professional skills and various tools.
Indeed, content written for the web must be useful content for Internet users. It must also appeal to search engine algorithms. And that means setting up metadata and structured data. SEO copywriting is therefore clear, concise and structured. It requires the talent of a good writer.
To measure your advertising campaigns or to follow the traffic of your website, it is practical. However, this Google tool will soon be out of date. You will have to rely on the new version of Google Analytics.
Are you an SEO or social media professional? Are you looking for the best SEO bookmarklets to save time in your SEO work? Check out the top 10 templates to use to move forward quickly and successfully in your digital marketing and social media activities. What exactly is the definition of an SEO bookmarklet? It
Why A/B testing of web pages? When implementing a marketing strategy, A/B testing is one of the levers not to be underestimated, whether in B2B or B2C! A/B testing is a concept in digital marketing that consists of testing several versions of a web page. This process makes it possible to identify the best performing
The current context with Google The No. 1 search engine has not changed its principle of giving priority to the conscientious writer for the production of editorial content aimed at creating or improving the natural referencing of a website, by playing on keywords, backlinks and meta, all of which improve its positioning. It was time
The automatic switching of one page to another is called “redirection”. There are many techniques for achieving this result, and they can be used in a variety of different cases. Use of redirects There are several reasons why you might want to use a : Change page names or addresses Making statistics Being dishonest Technical
Meta tags are part of the code of your pages. Most of these tags are useless for SEO, but some of them are almost indispensable. This page tries to give you a complete overview of the main existing tags, their roles, their syntax and their uses.
If you want people to find you easily, they must first have heard of you. If you want them to know something about you, you need to get your image out there. This is where the promotion of your site comes in, whether it is an e-commerce site or a showcase site… You have worked
Today, companies are faced with a choice: they can choose to spend a lot of money on online advertising or they can use their resources in a smarter way. Indeed, as e-commerce grows, it is essential for companies to find an effective strategy to stand out from the crowd and this is where Google Trends
Satellite pages are pages that are generally invisible to Internet users. Their purpose is to present search engines with optimised pages in order to “artificially” increase the relevance of a site on certain expressions. Alias pages are a variant of satellite pages. In a nutshell… The creation of satellite pages can be motivated by several
Defending the end user is the great battle horse of all self-respecting search engines. It is the only policy that guarantees success in the long term. Webmasters who want to promote their sites at all costs sometimes pay the price. You know very well that Google has all the power over its search engine. But
As a webmaster, your common searches on Google and your numerous queries are not necessarily those of the average user. You need to know the tricks of this engine at your fingertips to find your backlinks, to know which pages of your site have been indexed or to know if the text of your pages
Imagine you are writing a document on the web. What do you want your audience to do? Do you want them to read to the end? Whether or not you are selling your products or services, it is important to have an approach that will attract your audience and create interaction. As a web writer,
After a search on Google, you click on the title of a site and you land on a page that does not contain any of the words you used in your search. Has Google lost its mind? Chances are, it’s more like cloaking! Cloacking : definition For the same url address, two Internet users can
PageRank is the system used by modern search engines (including, of course, Google, which “invented” it) to determine the general interest of a site and, in a way, its popularity and reputation. Google gives each site a number called the PageRank. It is based on the number of other websites that have linked to yours.
We have already mentioned blindness as one of the 7 deadly sins in SEO, and this notion is found on a strategic and operational level when designing competitive intelligence. We will try to explain the interest of the approach. Competitive intelligence marketing is an essential tool for developing a more effective marketing strategy. It involves
The CTA is an essential tool for generating traffic and conversions on your site. It is used to elicit a reaction from your visitor with an incentive to buy.
Google shopping is the Google marketplace par excellence, the queries made allow millions of e-tailers to display their ads.
After betting on SEO, it is good to know the 7 deadly sins of SEO. This will give you the key aspects of a strategy to develop your e-reputation and understand how to succeed your SEO strategy from the start.
The dream of every startup is to generate leads, regardless of circumstances and sectors. In this article, we will look at how to do that…
Few are the start-up businesses that ask the question, but we will see how important it is to embark on the journey of the optimization of a website.
In the last century, companies did not have access to digital advertising levers to reach new target groups. For almost two decades, however, they have been able to benefit from innovative solutions when they want to put their offerings in the spotlight, for example, through natural referencing. What are the advantages of this last method compared to conventional prospecting ? Why are historical customer acquisition techniques increasingly outdated? In this article you will find some answers to these questions.
For web marketing professionals and even for website founders themselves who are anxious to widen the base of their customers, the 2021 SEO and its gadgets are highly advisable. Undoubtedly, this is not exactly the case for the CRO and its relations predicated on natural referencing. Let’s see this in the following statements.
Among the proprietors of very small, small and medium-sized companies who have not yet benefited from natural referencing, some are still unaware of the nature of the tool, while others are not aware of all its benefits. As far as you are concerned, you are sure of the interest of promoting your business through Google and its competitors.
How does an effective digital strategy contribute to the development of your business? We hear people talking about digital strategy all the time, but what does it consist in exactly and what does it actually serve?
Websites are, nowadays, more than just a showcase. They have become at the center of companies’ business strategies.
With the democratization of new technologies, purchase behaviour has changed dramatically, and the same goes for business practices.
Qwant, in full form! We didn’t expect it, but Pertimm did it! Officially launched one month ago to the day, the new search engine Qwant has been the talk of the town, even before it appeared. But what about today? Can it still live up to its title of future “Google Killer“? An engine that