When you advertise on Google’s search engine and its partners, you can display banners and ads to a selected audience, and quickly gain conversions. This service used to be called Google Adwords. If you want to gain visibility on the Internet and Google as quickly as possible, you need to use Google Ads. The distribution platform allows you to create ads based on an auction and pay-per-click system.
SEA (Search Engine Advertising) covers all forms of advertising on search engines, including Google, Bing Ads, and Yahoo.