Google Lens: how can you use it to support your SEO strategy?

To access information, Internet users don’t just type text queries on Google. They often use voice and visual searches to save time, and this is a real opportunity for your SEO. Are you looking for the best applications to improve your ranking in search results? There’s an easy solution that you can implement right now. Adopt simple practices to optimize your ranking in Google Lens search results online, combine your SEO voice, visual and text search to be more visible on the web. How can you integrate it into your SEO strategy to optimize your SEO? We reveal all.

What are the benefits for your SEO strategy?

Lens is a free mobile application that adds a number of positive points to your natural referencing strategy. This Google tool is an excellent asset for your e-reputation. By integrating it into your digital communications strategy, you can increase your visibility, get more organic traffic and improve the user experience. You’ll optimize your conversion rate and maximize your online sales. To give you an in-depth understanding of the benefits of Lens, we will present these advantages in detail.

Optimizing visual search: improving UX and increasing visibility

With Lens, web users use simple visuals to access information. This free mobile application offers a better user experience. When you optimize the images on your website for the Lens application, you increase your visibility. Your images are easily identifiable and appear in search results. Thanks to Google Lens SEO, you can maximize your organic traffic.

The tool presents an opportunity for marketing, visual content and local SEO. Integrating Lens into your SEO strategy allows you to launch interactive campaigns. By doing so, you engage users and encourage them to share your content on social networks. You’ll improve your brand awareness on the web thanks to Google Lens.

What’s more, my visitors can use this free mobile application to scan shop windows and QR codes. In this way, they can find information about local businesses. If you optimize your brand’s physical presence by providing the right information, you stand a good chance of obtaining good local referencing. You’ll find more customers to develop your business by multiplying your sales.

What is Google Lens and how does it affect SEO?

This is one of the applications that works like a search engine. Available free online, this tool can recognize images and is suitable for Android and iOS devices. It is a visual alternative to Siri. It analyses the object on which the camera of a mobile device is focused. This provides information about the item identified on your smartphone or tablet. Although it is available on mobile, you can also find the Lens application online via the web browser.

This image or photo search tool uses technology based on machine learning algorithms. It offers a wide range of options, enabling users to :

• Scanning and translating texts

The application is used to scan and translate texts directly from books, notebooks, posters, etc. It can also be used to scan card numbers, etc.

• Perform simple “copy and paste” operations on texts

You write a text by hand in your notepad. Then you want to type it on your PC? Or are you enjoying an inspiring paragraph from a book? Now you can simply copy and paste it into your computer to simplify your life using Google Lens.

• Identify objects, plants, pets, dishes, places

Thanks to this application option, you can quickly find out the names of the things around you. Simply take a photo or choose one from the gallery to discover its identity. You can even recognize places, because Lens has a geolocation function.

• Step-by-step homework wizard

This option can be used to solve problems in mathematics or other subjects such as history or physics. It focuses on informative research intentions.

• Shopping

Lens allows Internet users to express their transactional search intentions. The application suggests shops where you can buy products that interest you.

Because of its practicality, Lens is a search engine for many Internet users. They use it to find information instantly without writing queries, using visuals instead. This can have an impact on your site’s SEO. But how can it? On the one hand, let’s admit that Internet users use voice and visual searches to obtain information. However, you are not optimizing your SEO for voice and visual search. The result? Your site will be less visible.

On the other hand, the more web users use Lens as a search engine, the more it will represent a significant traffic acquisition channel. So if you don’t include Google Lens in your SEO strategy, you’re missing an opportunity to attract more visitors to your site. This applies to all brands, especially those with physical or e-commerce shops.

You need to bear in mind that Google prioritizes user experience. In fact, this criterion is a key factor in SERP ranking, because thanks to Lens, web users can find information directly via the application in just a few clicks. They can search for things they see in real life, even if they don’t know what they are.

Clearly, it’s important to integrate the phone application into your SEO strategy. What are the best practices for optimizing your site for Lens? Before revealing the key steps to follow, let’s first look at the opportunities that Google Lens brings to your SEO.

How can you make the most of your images for SEO purposes?

Concentrate on the quality and optimization of your visuals and create better content for users. One of the best ways to optimize your site for Lens is to fill in your Google My Business listing. Make sure you include your company details and the products and services you offer. Include quality images of your products to make it easier for them to be indexed in local search results (local SEO).

Similarly, create content on your site that is optimized for search engine optimization. Why should you do this? The Lens application uses the same ranking criteria as Google to organize and prioritize results. For example, if you are in second position for the keyword “children’s basketball”, you will always appear in second position in the Lens search results. So you need to work not only on your local SEO and the technical aspects of your site. But you also need to work on your on-page SEO if you want to rank well in the search results.

Discover the key steps for integrating Google Lens into your SEO strategy?

• Work on the ALT attribute of your site’s images

To integrate Google Lens into your SEO strategy, you need to focus your efforts on the ALT tags of your images. Make the browsing experience easier for visually impaired people. This will also enable you to appear in user searches. To be relevant in the eyes of the algorithms, make skillful use of the keywords in the Alt tags.

• Change image names

When you entrust the creation of your site to a developer, they often name the images as they work. The name they give may not reflect the visual content. Opt for a descriptive name. This will allow the Lens application to recognize what it’s about. For example, if you sell children’s trainers, give the name of the model and the color.

• Use more quality images on your site

Whether you have an e-commerce site or sell specific services, add different images to support the text and illustrate your services. Include good quality, concrete and original images.

• Always add your logo to images

Let users identify you through your logo. When they search for your site on Lens, it would be ideal for it to appear with your visual identity. This way, your company will be easily visible online.

• Add suitable Exif data for image referencing

The Exif is the default text that includes the location of your image capture, the type of camera, etc. You need to edit it and add keywords to make it more visible on Google Lens. You need to edit it and add keywords to make it more visible on Google Lens.

• Compress your images to optimize your site’s loading speed

The larger the visuals, the slower your shop window will load. Keep the quality high and reduce the weight to improve speed. Preferably, choose the PNG or Web image format and reshape your images to make them easier to integrate online. Above all, use only royalty-free images to avoid copyright problems.