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We are SEO specialists and web design. In this video, Sylvain Vidal one of our consultants presents the 4 steps to successful SEO of your e-commerce sites
The language of Molière, Victor Hugo and Baudelaire is a rich language. If English is a contextual language with many short words, French language is full of nuances, longer in its writing. This is reflected in the search habits of French web users: many synonyms are taken into account as well as groups of keywords in order to optimize the full potential of a request.
Absent from English, accented characters are a feature of French language. It must be taken into account when developing a SEO strategy because an accented keyword is often written with no accent by the French Internet users who want to save time. Google considers these different spellings as many different keywords and search results also differ from how to write to another.
Netlinking is a critical part of a SEO strategy. To be well positioned in search results, it is necessary to work on connections with relevant e-reputation sites and blogs. SEO specialists in France since 1998,we have developed our network and increase our network of partners and bloggers to offer you the best service possible.
Google has over 91% of the search engine market in France nad outdo his competitors Yahoo and Bing. If the situation is similar in UK, it is different in the U.S. market because Bing and Yahoo are still present (laws on competition). Given the importance of Google in France, our company focuses its efforts on websites optimization for Google France.
The first SEO activities appear with the emergence of search engines like Yahoo, Altavista and Google at the end of the 90’s. SEO (acronym for “Search Engine Optimization”) is a set of techniques and methods designed to improve the ranking of a website in the results pages of search engines on specific keywords and expressions. In France, more than 90% of searches are done from Google.
Quite often the design and ergonomics are highlighted at the expense of SEO. However, only SEO allows you to be visible on the Internet and attract potential customers when you have a weak or non-existent reputation. Now what’s the use of having an attractive website design if nobody can see it just because your site is not optimized enough?
Given the fact that today 80% of clicks are focused on the first 3 engine results, you have to get involved in a long-term process to target the top 3 Google positions. Furthermore as seen above, SEO technics are evolving just like the search engines’ guidelines which make difficult the understanding of the actions that need to be taken.