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The presence of your website on the first page of Google is essential : the most beautiful storefront or the best online shop is worthless if nobody knows it exists. Optimising your web promotion makes your website visible to Internet users.
The American giant is inseparable from web promotion: over 90% of French people use Google to search for information online, making Google.fr the most visited site in France. In 2013, 87% of French Internet users said they carried out a search on the Internet before making a purchase.
A successful web promotion strategy is the assurance of qualified traffic for your site. You hit your target audience directly, and thus increase your conversion rate and your turnover.
Who better than a French company can implement a French keyword campaign? Sponsored links are great allies to promote a website and to boost sales.
First, they allow to publish targeted ads and to get quick conversion (sales, quote requests, enquiries, form filling). Then, they permit to be directly positioned at the top of Google’s first page. Google Ads get 30% of the first page clicks. An Adwords campaign is useful when starting an e-commerce website – in the meantime the website gets natural positions on keywords with SEO.
Link building is a part of the off-site of a SEO campaign. We use our relationships, agency networks, websites, bloggers and others media in order to provide you with a large number of sources in different activity areas (industry, technology, medicine, business, health, sport…).
Website backlinks are various links present on other media, which redirect users to your website. The better quality these backlinks, the better your chances of a lot of internet users being redirected to your website. Indeed, it’s important to favor quality over quantity.
Those links have to be natural, i.e. not sponsored and not even in an ad location, else Google will penalise your rank in the search engine with the Penguin filter. Link building is very tricky. The methods of earning links totally changed in the last few years, and experience is paramount.
Links are inserted into articles, themselves broadcast on the website’s newsline by the administrator. We will determine « anchors » to insert in articles, which will guide Internet users to your website.
Local web promotion is the new Eldorado for companies working in a catchment area: lawyers, estate agents, restaurants, bars, campsites, hotels and so on. A company with influence at a local, regional or departmental level must optimise its local web promotion.
20% of all searches on Google are localised searches: either the Internet user is looking for a service in a specific place (e.g.: “Japanese restaurant, Paris”), or they are automatically geolocalised for specific searches (e.g.: “bar”, “service station”, “glazier”).
Local web promotion essentially involves creating and managing a Google+ local page. It provides companies that optimise it with exceptional visibility on the first page of Google and Google Map.
The information era has evolved. Today, globalisation requires organisations and companies to be visible on the Internet, and specifically on Google. Websites take precedence over physical shops. To continue being competitive, to maintain and develop your business, your website is an essential lever that you should not disregard. Every part of your website conception is therefore important, from visuals to content, and of course search engine optimisation.
A well built website in its technical and design aspects is essential to optimise your communication, your SEO and your marketing efforts. It represents the last contact point, which will determine if your visitor will turn into a client.