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Google Ads Training

The advertsing tool Google Ads allows you to appear directly on the search engines, but what is the cost of it ?

Learn how to think Ads so that you can quickly create campaigns and ads that are relevant and efficient.

Within two days, the expertise and certifications of the trainer will help you acquire a lot of tips and rules, so as to appear at the best cost with keywords that bring the best conversion ratio.

Estimate your ROI, manage your campaigns and find out about the incredible possibilities of Google’s adverstising tool!

At the end of the training course, you will know all about it and will have handled advanced tools such as the Ads’ extensions, or Google Ads Editor.

This course also includes an important practical side, in which the trainer will guide delegates through the creation of their own campaign.

Training program

  • Presentation of Google Ads and associated products
  • How to « think up » your ad campaign with the tool ?
  • Organise your campaign and Ad groups depending on products, targets, location
  • Find and select the good keywords to include or exclude in large request, exact expresiion or exact keyword
  • Learn how to use the interface
  • Follow the evolution of your campaign with the interface’s charts
  • How to improve quality levels
  • Keywords bidding management
  • Benefits of ads extensions
  • Setting up ads extensions
  • Tips and tricks of Ads
  • Know your ROI for better budget investments
  • Link with Google Analytics
  • Create and send activity’s reports
  • Save time with Ads Editor
  • Case studies / Creation and management of campaigns with the trainees

Training duration: 2 days

1 600 € / person Reduced fees for more than 2 employees

Webmasters, Marketing or communication department, online merchants and CEOs

Internet and browser’s use, knowledge of Web lexicon or website management

Training purpose

Know the possibilities of the Google Ads tool, and learn great techniques to create your campaigns and improve profitability.


Marina AMOURIQ, Director of NC Formation, 12/02/2015

“After many disappointing experiments with referencing agencies, I let myself be convinced by the team and its professionalism. I followed the AdWords course and I discovered the many tools of AdWords and the ones I should use for my different projects. Now, I can manage all my campaigns myself, knowing how to optimise them. I’m thinking now that I’ll trust this very efficient agency, by far, with my websites.”

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