French link building agency: Creating backlinks to optimize your search engine optimization

Improve your online visibility with a backlink strategy:

Our link building experts will contact you within 24 hours

    Develop your online visibility

    We will contact you within 24 hours

    From the advent of Google until today, it has been impossible to do good SEO without a real link building strategy on the Internet. As a pioneer of SEO in France since 1998, and as an official partner of Google, offers you a complete link building service to consolidate your SEO.

    The backlinks Unit, our team of experts dedicated to creating links, takes care of and optimises your link building , in accordance with your brand identity, your digital strategy and your business objectives, to make a difference in terms of natural referencing.

    Link building is the art of creating quality hypertext links between your web pages and other reliable, relevant and SEO friendly websites. More specifically, developing your link building involves building a good network of backlink, or inbound links, as much as possible with well-referenced websites, having a good e-reputation and generating a regular flow of traffic.

    Weaving a good mesh of external links between your web pages and the rest of the web is essential for your SEO and digital marketing. While fuelling your daily traffic, in quality and quantity, your link building is the lever that allows you to make a difference in terms of natural referencing, provided that you are consistent and respect good practices.

    Increase and improve your visitor flow with link building

    The main function of a hyperlink is to go from one web page to another with a single click. The primary purpose of your link building is therefore to bring new visitors directly to your website.

    If you choose the source of your backlinks, with the right keywords, on web pages corresponding to the navigation territories of your target audience, your link building attracts a better selected flow of visitors, and therefore potential customers.

    Link buildingis a pillar of your SEO

    Developing your link building is essential to your organic referencing. Historically and even today, the quality of your link building is a major criterion of Google to define your PageRank and your positioning.

    The more inbound links you get from reliable websites that are consistent with your industry, the more Google will give you credibility and give better visibility to your website in its results pages. Why ?

    Link building, the source of Google and its amazing success

    Google is constantly looking for reliable and relevant sources of information on the internet in order to provide the best possible search results to internet users and their requests. If many websites in your industry contain hyperlinks pointing to yours, this means that you are recognized as a credible reference, a reputed authority in your field.

    Link building is the ranking criterion that contributed to the birth of Google and the success of its algorithm. Naturally, measuring the quality of your backlinks remains one of its main sorting principles. Therefore, it is impossible to neglect your link building if you wish for better SEO.

    How to launch a link building campaign for your SEO?

    A good link building campaign has a major positive impact on your SEO; however, you still need to know how to successfully do it. A smart linkbuilding campaign also brings you new, well-qualified traffic right away.

    Indeed, the deployment of a targeted link strategy consists in capturing some of the visitors of the websites on which the hyperlinks lead to yours. In this sense, a good link building campaign offers you the opportunity to find your target visitors, your customers, directly on their digital land of choice.

    The benefit of a link building campaign is double: the optimization of your SEO and the acquisition of a selected flow of new visitors within your target audience. By activating these two levers, your link building campaign has a direct influence on your visibility, on your conversion rate, and, therefore, on your sales revenues.

    A good link building campaign must be launched at the right time. Your website must be ready and a number of criteria must be met. Otherwise, creating links would be useless, even harmful for your image and your SEO.

    To create and launch your link building campaign successfully, our team of backlink experts takes care when designing your backlinking strategy and creating your new links in accordance with SEO best practices.

    Tell us about your project

      On the SEO market, many SEOs will offer you link purchases, or link exchanges. Be very careful with backlink traffic, which can quickly penalize your SEO if the external links acquired are of poor quality.

      Our agency has been one of the pioneers of SEO since 1998, and is among market leaders in France, with more than 1000 clients supported to our credit.

      Awareness of the importance of incoming hyperlinks for your SEO, beyond your tree structure, your keywords and content, enables us to design tailor-made link building service run by our dedicated team: the backlinks Unit.

      At, our CBL unit, or backlinks department, is a team of experts entirely dedicated to your link building and to the creation of your external links, or link building, at the service of your organic referencing and your sales revenues.

      Our backlinks Unit was created in 2012 to deal with the arrival of Google Penguin, an update of Google’s PageRank algorithm whose aim is to drive out bad SEO practices, called black hat, and in particular abusive creation of artificial links.

      Our specialists in the creation of quality backlinks and the hunt for penalizing links work as a team under the direction of an SEO expert with more than 10 years of experience in hyperlink strategy. What does our link building service consist of?’s backlinks Department has been providing complete and personalized link building services since 2012.

      Searching for quality and differentiated sources: matching your field of activity, your identity and your strategy, our SEO experts search and select Google-friendly, efficient and varied websites, to build the best quality links for you.

      Creating external links, or link building: our specialists have mastered the art of creating hyperlinks in accordance with the best SEO practices, and are in charge of creating every single new backlink, pointing to the right page of your site and offering your visitors the best user experience available.

      Correction and removal of penalizing hyperlinks: our link building professionals take care of cleaning up any incoming link likely to result in a penalty from Google, in order to clean up and optimize your existing backlink network.

      FAQ about link building

      What is a quality backlink?

      To be beneficial to your SEO, a good link must be placed on a quality web page, within a reliable, well-referenced and visited website. The content of the page on which the hyperlink is positioned must be SEO friendly and relevant to your site’s theme.

      In terms of user experience – UX – the content of your web page, to which the external link directs the surfer, must naturally correspond to the visitor’s expectations at the moment he clicks on this hyperlink.

      Ideally, the clickable word in the external link should redirect the user to a page on your site well-structured around the same semantic field, in order to strengthen your natural referencing on these keywords.

      If you’ve chosen your original web page carefully and built your destination web page well, a good link should bring you targeted visitors, increase your conversion rate and generate new sales and orders.

      How can you measure the quality of your backlinks?

      In order to diagnose the performance of your external links, multiple criteria and measurement tools have been created. The level of quality of a backlink, or incoming link (leading to your site), can be accurately measured according to several indicators, known as “metrics“.

      To check the quality of your inbound links, as well as your SEO performance, there are numerous measurement tools available on the Internet, with varying degrees of performance, in both free and paid versions. Among the best-known are Ahref, Majestic SEO and SEMRush. At, we use benchmark metrics and professional measurement tools to assess your backlinking in detail and develop your link building.

      What are link building metrics?

      Domain Authority (DA) is a score ranging from 0 to 100, taking into account the quality of the link building of the evaluated website. Applied to a web page, this rating is the PA, or Page Authority.

      TF or Trust Flow is a trust index designed to gauge the credibility and reliability of a site or page and its content. This indicator, ranging from 0 to 100, is calculated by Majestic SEO, based on a database of backlinks and a list of reference websites on the Internet.

      CF or Citation Flow is the popularity index of a website or web page. Citation Flow is also evaluated by Majestic SEO, on a scale from 0 to 100, and takes all hyperlinks into account. The ratio between TrustFlow and Citation Flow gives you an idea of the SEO potential of a site on which to create a backlink. Several other metrics exist, such as PR or Google PageRank, etc.

      Why link building is important ?

      Quality links from relevant sites reinforce your site’s authority in the eyes of search engines. This can lead to an improvement in your ranking in search results, enabling you to attract more organic traffic.

      Thanks to this, your site benefits from greater visibility with your audience, enabling you to attract more people to your website.

      Would you like to work with our team?
      We are ready to welcome you!