Agency > Blog > How does responsive design improve your website’s SEO?

How does responsive design improve your website’s SEO?

Today, website design with a dynamic design is the solution that gives your business greater visibility online. Times are changing, and user habits on the web are no longer the same. With the rise of smartphones and tablets, web users are using the desktop less and less to browse. They prefer mobile devices. The big challenge for brands is therefore to have a user-friendly shop window adapted to users of different terminals. So what can website design contribute to your communication and marketing strategy?

Creating a responsive site allows you to adapt to different screen sizes. This helps you to optimize the user experience, because you offer your visitors a more intuitive and personalized browsing experience. A responsive site is therefore a perfect ally for your natural referencing and increases your customer conversion rate.

What does Responsive Design and Media Queries mean?

A responsive site refers to a site with a web design that automatically adapts to the terminal displaying it. Unlike mobile sites, which are compatible with tablets and smartphones, a responsive website adapts to any type of screen. It can be viewed on desktop computers or mobile devices. Depending on the size of the screen or the different media, the text, columns and images can be completely adapted. All these different elements can be automatically resized and positioned according to the screen resolution.

Media Queries are components of a site’s CSS. Their role is to propose various properties for certain resolutions. For example, they can help define that a title will be displayed in 32 pixels on large screens. On the other hand, it will be displayed in 20 pixels on all screens less than 720 pixels wide.

Responsive design is therefore adaptable and flexible to both small and large screens. It makes your site readable, versatile, high-performance and searchable on :

  • Mobile phones
  • Smartphone
  • Tablets (IPad)
  • Desktop PCs
  • Connected TVs

What are the benefits of ergonomic design for SEO?

Choosing a responsive design for your site gives you an adaptive advantage and has a positive influence on your SEO. Why should you do this?

  • Responsive design makes it easier to index your site

Unlike mobile sites, which present different URLs of an existing site, the creation of a responsive site allows you to have a single site and a single URL. This minimises the risk of duplicate sites and therefore avoids penalties. It also makes crawling easier for the Googlebot. Google can then rank your site according to its referencing criteria. And one of the key points it will take into account is how the site is displayed on mobile devices. If your web design or the content of your site is not compatible with mobile devices, you will not appear in the mobile search results.

  • Adaptive design improves the user experience and makes navigation more pleasant

Internet and mobile users benefit from the dynamic distribution of your site’s content. If they enjoy surfing your website, they’ll stay for a long time. This visibly increases your conversion rate.

You should bear in mind that user experience is a ranking criterion in search results. Google rewards web pages that offer a satisfactory user experience. The more visitors to your site benefit from intuitive, personalized navigation adapted to the format of their devices, the better your SERP results will be.

  • With responsive design, you can generate a lot of traffic from mobile users

Optimizing the design of your site gives you visibility in search results, so you can win mobile traffic. How can you do this? With the rise of mobile users, most customers and prospects are now mobile.

What are the disadvantages of ergonomic design for a website?

Having an optimized design certainly has many advantages for SEO, but it can also pose a few problems. When you design your site poorly, it will take a long time to load on mobile, and the user experience will take a big hit. As a result, your bounce rate rises, your natural referencing loses its wings, and you fall low in the SERP.

As you will no doubt have realized, optimizing the design is not enough. You need knowledge of web development and SEO. In this way, you can easily put in place the best features for a dynamic, high-performance site. For example, you can reduce the size and weight of your images to ensure fast loading speeds.

Got an SEO question?
Julia can help

7 years’ expertise in SEO

How do you create a responsive design website for your business?

To design a responsive site, you first need a responsive CMS and a user-friendly theme. If you are working with a web designer or webmaster, they will need to choose a responsive design and adapt it to the creation of your wbesite showcase. Next, he or she will use a feature to check the site’s display on mobile devices and desktop computers during site design.

This is the easiest way to do it, and saves you a lot of time. Everything is pre-coded to make your life easier.

Finally, your web design professional must incorporate the adaptive design into the code of your website. This step is essential if you want to customize your site’s template. It is purely technical and requires knowledge of web development. For greater efficiency, entrust your web project to reliable specialists.

Work with a web agency, the solution for a responsive site

You already have a website, but you don’t think it’s responsive and you’d like to have it redesigned, so why not call in a redesign agency? Do you want to create responsive sites in line with web trends? We’ll choose an SEO-friendly CMS and adapt an optimized design to make your web project a success.

At, we have renowned webmasters who have mastered the tools and the main programming languages. They can show you how to choose a WordPress theme to create your site with a responsive design.

We have Prestashop Silver agency certification, making us one of the best agencies capable of designing a site using this CMS. Our experts are committed to meeting your requirements. Our font-end developers will create responsive web pages based on a graphic or web designer’s mock-up.

Our services don’t stop at site design: we’ll support you in your SEO strategy. From drawing up your action plan to putting it into practice, we’ll support you and guarantee you better results in the SERPs.

Why create a site with responsive design?

Choosing a responsive web design gives your site greater visibility in search results. Adaptive design is essential if you want to comply with Google’s new method of indexing websites. The mobile-first index allows Google to crawl your website based on its mobile version rather than its desktop version.

For several years now, the Google Mobile Friendly algorithm has been working as the main index for site referencing. It favors websites that are adapted to the mobile format. When you create a site with a responsive web design, you give yourself the means to achieve good SEO.

Also, because it is compatible with different media, this design technique offers a better user experience. Columns and images adjust instantly to the screen width of the device used. The site is automatically resized and moved according to the screen resolution. They ensure that the site is ergonomic and that the information is of high quality. As a result, mobile users benefit from a browsing experience tailored to their needs.

Leave a Comment

Photo of author

A propos de l'auteur,

Would you like to work with our team?
We are ready to welcome you!