What is position 0 on Google?
Position 0 on Google is the term used to describe the appearance of an extract of content at the top of search results, generally in the form of a “featured snippet”. On the first page of Google’s search results, the pages with the highest ratings for a given query are displayed, with the best of the natural results appearing in first position. Following the example of People Also Ask, Google has chosen to extract from the first results a suggestion that it selects according to certain criteria and places it above the rest, in position 0.
Position 0 on Google has many advantages for websites:
- Increased visibility: appearing in position 0 allows you to be seen first by web users, increasing the chances of them clicking through and visiting your site.
- Better response to user queries: optimized extracts are designed to improve the user experience by providing clear and precise answers to user queries.
- Authority and credibility: the presence of 0 in position can be seen as a sign of the website’s authority and reliability.
Zero position: the best opportunity in terms of SEO, the Holy Grail for SEOs
While it is vital for SEOs to position the page they are responsible for in Google’s first SERP (Search Engine Result Page) for a given query, it is even more important to be able to position it in the zero position.
Position 0 is the location between the natural results and the sponsored links, and gives a page the opportunity to be featured in addition to already appearing in the natural results. Displaying the site excerpt in position zero gives the site the maximum chance of being clicked, and therefore visited, and therefore of benefiting from increased traffic. This framed synthetic extract includes Featured Snippets, the Knowledge Graph, which is a structured information sheet, and Quick Answers or results from Google Onebox. The advantage of appearing at the top of the page is all the more important given that on mobile devices, the display of featured snippets virtually monopolises the first page of results.
What’s more, this advantage counts in the results of voice searches. But the competition is obviously fierce for the countless sites and their countless SEOs. Google has laid down a few rules for claiming this coveted position, but the content displayed may be so satisfying that Internet users no longer want to click on the links to the source site.
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Position 0 is a position that a site deserves, proving that it is user-oriented.
Certain conditions must be met by a site if it is to have a chance of being chosen from among many others by Google to occupy position zero. In short, it must clearly show that it is above all user-oriented. In relation to the query on which it is positioned, the site must have at least one page containing a short, totally relevant answer, preferably in the first few lines of the text.
This means having high-quality, unique editorial content of around 1,000 words and a paragraph of around 45 words including the query. Tools such as Answerthepublic and Ubersuggest can be used to identify the most frequently asked questions relating to a keyword and to generate interesting keywords in order to formulate the most effective answers in terms of search.
It is important that the main query appears in all the key parts of the text, such as the title and subtitles. The page should also have a below-average loading time. Finally, Google should already be locating this page in its first organic results. In addition, you should be aware that a page chosen in position zero is a page optimized for mobile users, among other things.
Note that these conditions are not exhaustive.
How do I get to position 0?
- Provide high-quality, relevant content that clearly answers users’ queries.
- Use HTML tags such as headings and sub-headings to organize content and make it easier for search engines to understand.
- Use relevant keywords in content and HTML tags.
- Use schema.org to highlight important information on a page.