What is Content Spinning?
Content spinning is the technique of turning editorial content in all directions to produce different texts talking about the same thing. The aim is to obtain a multitude of variations of a starting text, which can then be used to feed different pages of a site, or different sites, without these variations being seen as the product of duplicate content or plagiarism.
How does Content Spinning work?
Content Spinning works by taking an existing article and rewriting it using Spinner software. The software scans the article and looks for words or phrases that can be replaced by synonyms.
The end result is a unique article that can be published on your website. This technique can be very useful if you’re looking to quickly create unique content for your website.
However, it’s important to note that this technique can also cause problems if used incorrectly.
The benefits of content spinning
Using content spinning has a number of advantages:
- Time-saving: Content Spinning can help you create unique content in just a few minutes, which can save you a lot of time.
- Improved SEO: Unique content is a key element in improving your SEO.
- Cost-effective: Content spinning can be a cost-effective option if you can’t afford a professional copywriter.
- Content customization: By using synonyms, you can customize content to suit your writing style or niche.
The main advantage of content spinning is that it allows you to quickly create search engine-optimized content without having to write new text from scratch. The technique is also cost-effective, as it allows you to reuse existing content rather than having to hire a copywriter to create new content.
The risks of content spinning
Using content spinning also involves risks:
- Content quality: Rewritten content may be of poor quality if the Spinner software does not select the appropriate synonyms or if grammar is not corrected.
- Risk of plagiarism: If the rewritten content is not sufficiently different from the original article, it may be considered plagiarism or duplicate content.
- Lack of authenticity: Rewritten content may lack authenticity and the unique voice of a writer.
While content spinning may seem like a quick and cost-effective way of creating content, it can have negative consequences for a website’s SEO. Search engines may detect duplicate content and consider the site to be spam. What’s more, the content generated by content spinning may be of poor quality and fail to meet users’ needs.
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Content Spinning aims to create multiple versions of the same textual content.
It’s time-consuming and costly to create editorial content that conveys the same meaning, but which must be different enough from one another to avoid the thunderbolts of search engine spiders, which don’t appreciate anything to do with cheating.
That’s why specialists have come up with a solution whereby the copywriter only has to write one text, with synonyms for the words used and all the possible turns and substitutions, resulting in a number of texts that are different in wording but virtually identical in meaning. It’s the combined work of the copywriter and the spinning software that makes up this solution, which is called content spinning. From “Human life is experienced through sensations”, we could obtain “Feelings lie at the root of human experience”, and this would be just one of ten or even fifteen possible variants.
However, if poorly developed by the copywriter, masterspin, i.e. the content to be spun, can degrade into low-quality spun text or spuns, which confuse search engines and lead to a disappointing experience for readers. The technique must be backed up by a content strategy to avoid sabotaging the site’s credibility.
Today, Content Spinning can be used as a basis for manually enriched texts
Rather regarded as a black hat practice, i.e. unethical in the world of SEO, and not much appreciated by search engines, content spinning looks like an industrial text production technique for site managers and a soulless filler technique for editors and readers. This is no longer the case, however, when the technique is combined with the intervention of the copywriter, who judges and improves the milled texts.
For hundreds or thousands of texts produced, as is often the case in e-commerce and for pages devoted to geolocation, the gain is significant: the writer spends up to ten times less time becoming a proofreader, and quality is assured. Although he doesn’t use up his inspiration to produce countless texts saying the same thing, he enriches and personalizes them easily when they come out of a high-performance spinner.
It will, however, pay particular attention to footprints, which are sections of sentences unchanged from one URL to the next. This is the ideal compromise. In the experience of SEO specialists, as soon as there is less than 20% similarity between texts, Google’s Panda continues on its way and the search engine takes them into account in its indexing. For a good result, you also need to start with a masterspin with sufficient depth.
Do you want to optimize your copywriting content? Contact our web copywriting agency!