SEO basics training

Agence SEO.fr > Training > SEO basics training

You want to work with an agency for your web referencing? You are interested in organic referencing? Within a practical and operational day, you will discover the different layers of SEO.

From the mechanism of search engines to backlinks, through content organisation, you will tackle many concepts that will allow you to better understand the stakes and importance of organic traffic and referencing.

Easy to understand, even without technical knowledge, this training will give you the SEO lexicon and, thanks to many case studies, a good view of the different criteria of a good ranking by search engines.

From the mechanism of search engines to backlinks, through content organisation, you will tackle many concepts that will allow you to better understand the stakes and importance of organic traffic and referencing.

Your trainer : Sylvain Vidal

  • 13 years of experience
  • Certified Google Analytics
  • Certified Google Ads Premier
  • SEO & SEM speaker

Training program

  • Discovery of SEO
  • Lexicon and technical terms of referencing
  • Awareness of the 3 themes of SEO: Architecture, Content & Links
  • Primary architecture’s optimisations
  • Presentation of a relevant content strategy and long-term profit
  • Backlinking: general information and advice for better undertanding of links exchange’s proposal and the work of a referencing agency
  • Monitoring your SEO with efficient tools and adapting the strategy depending on the results of the ranking
  • Toolbox of a good referencer
  • Case studies

Training duration : 7 hours

Price

800 € / person
Reduced fees for more than 2 employees

Audience

Webmasters, Marketing or communication department, online merchants and CEOs

Prerequisites

Internet and browser’s use, knowledge of Web lexicon or website management

Training purpose

Tackle the basic concepts of web referencing and understand the stakes of the different optimisations possible on a website.

Training location

The courses take place at our agency (71 avenue de la Cour de France – 91260 Juvisy-sur-Orge) or directly at your firm or offices.

At the end of the training

Receive a 2-year “SEO-Friendly” Certification delivered by our trainer!
It will allow you to prove your knowledge on the different layers of SEO.

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