You want to work with an agency for your web referencing? You are interested by organic referencing? Within a practical and operational day you will have discover the different layers of SEO.
From the mechanism of the search engines to the backlinks, through content organisation, you will apprehend many concepts that will allow you to understand better the stakes and importance of organic traffic and referencing.
Easy to understand, even without technical knowledge, this training will give you the SEO lexicon and, thanks to many case studies, a good view of the different criteria of a good ranking by search engines.
Once you will be enlightened, you will be more at ease to navigate in the web referencing world, to understand the recommendations of a SEO project manager and to know the difference between web professions. You will be able to see the whys and wherefores available to you.