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Do you work in the healthcare sector and feel the need to develop your e-reputation? Discover our expertise with our healthcare SEO agency, which will help you win more traffic and more new customers thanks to SEO.
But what exactly does SEO mean for health? And how can SEO.fr help you achieve good SEO?
What is an SEO agency for the healthcare sector?
Search Engine Optimization, commonly known as SEO, refers to optimizing a website for search engines. This web marketing solution involves using a natural referencing strategy to position your site well in the organic results.
On this basis, we could say that SEO for healthcare is an inbound marketing technique for improving the positioning of web pages in order to attract patients. A medical SEO agency is a company that offers SEO services to doctors and healthcare practices. It applies an SEO strategy to position your site sustainably on the first page of natural results. The health SEO agency is dedicated to the SEO of medical websites.
In theory, SEO may seem simple, but in practice it takes time and hard work. It requires a mastery of how Google’s algorithms and ranking criteria work.
When you look at the Google ranking factors, you will see that there are more than 200 fundamental points. Search engines look at a number of parameters to position a site in the results pages. Among other things, they give priority to :
- Creation of websites with a responsive design CMS;
- Creating and web writing page content;
- Implementing microdata;
- HTTPS protocol;
- Semantic optimization ;
- Domain name authority;
- User experience
What does our SEO agency offer?
Our healthcare SEO agency provides natural search engine optimization services to companies in the healthcare sector. Do you have a private or public, generalist or specialist clinic? Or do you own a brand in the healthcare sub-sector? Our team will support you from the development of your marketing objectives through to project completion.
At SEO.fr, we’re experts in medical SEO. We’ve been working with clients specializing in this vast sector for years. We are already delivering positive results to specialists in dietetics, wellness, dental clinics, dermatological clinics, etc.
Our secret to helping you stand out from the crowd and grow your business? A serious, competent team of SEO experts who are attentive, responsive and experienced.
Our web agency masters medical terminology, so we can adapt your digital communication to your target audience. What sets our SEO services apart is that we adapt our visibility strategies to the constraints that govern the healthcare sector.
We take charge of the entire process of your digital transformation. We create a personalized website, optimized for natural referencing. We put in place a digital strategy and harness the power of search engines to give you visibility. Our health SEO agency uses content marketing to disseminate advice on health issues.
In short, we take care of your entire digital ecosystem. And you take care of your patients. You win:
- Time and money
- Better knowledge of health trends
- Better results
- Follow-up work and a made-to-measure service
- The services of a serious and attentive SEO specialist
Tell us about your project
Why use a search engine optimization company for a healthcare practice?
Most doctors and healthcare practices moving towards a digital transformation want to build their brand awareness on the web. To increase their visibility locally, develop their e-reputation sustainably, and above all attract and retain patients.
All this is possible thanks to SEO. Whether you’re a dentist, a psychologist, a dermatologist, an ophthalmologist, a surgeon or a pharmacist, SEO will bring you patients in the long term. However, to achieve this, it is essential to be supported by a good healthcare SEO agency.
Choosing a specialist healthcare SEO agency means you can take the right SEO actions to reach a wide audience. Unlike traditional marketing, which has a limited geographical reach and allows you to reach your target over a short period of time. SEO can offer you international referencing.
Improve the visibility of your healthcare practice
SEO work allows you to be visible to your prospects and attract new patients. Thanks to SEO, you can achieve good referencing.
The SEO agency researches relevant keywords and finds semantic opportunities. It optimizes the site’s SEO. With the help of an SEO consultant, it implements a digital strategy. It then appoints a qualified web copywriter to create the content for the web pages and blog posts.
After a few months, the web pages are positioned and appear in the SERP. This will make it possible to :
- Generate more traffic
- Position yourself on more relevant keywords (according to your target audience or geolocation)
- Position yourself above your competitors on the SERP
An SEO agency to manage your online reputation
Working with a healthcare SEO agency increases your chances of being visible in the first search results. This reassures patients. Internet users really do trust search engines. When your healthcare practice’s site appears at the top of the SERP and you are very popular in your sector, they trust you.
Call on a medical SEO agency to set up an e-reputation watch. SEO agencies analyze everything that is said about you and your brand online.
The many actions taken by your SEO service provider will enable you to make the most of your investment. In short, you :
- Attract specific patients
- Get a low cost
What levers do you use to manage your SEO effectively?
Having an online medical site is great, but defining a traffic acquisition strategy is even better. You have two options: paid search and SEO. If you want to generate organic traffic to your site, there are some key factors to take into account.
Our healthcare SEO agency will help you draw up a marketing action plan that takes account of your target audience, with an effective visibility strategy. We then carry out a search for relevant keywords to ensure the success of your SEO strategy.
After this, we create and optimize the web page content using keywords. We take care of the internal and external linking, the insertion of metadata and the relevance and quality of your content. Managing the SEO of your medical website without taking the user experience into account can cost you patients.
In short, to manage your medical SEO, we take charge of these levers:
Audits (technical and semantic)
Optimisations (technical optimisation)
Social media integration
Visual and vocal stimulation
Metrics monitoring and analysis
Our satisfied customers in the healthcare sector
FAQ about SEO in the healthcare sector
Why choose SEO.fr to optimize your healthcare website?
At SEO.fr, we :
- Offer full SEO support to help your site achieve a sustainable position in the SERPs
- Provide you with White-Hat SEO services that comply with search engine requirements
- Produce constant reports so that you can assess the quality of our SEO work on your website
- Offer a better SEO service at an affordable price
How do I know if SEO is delivering results for my healthcare practice?
Regular monitoring and analysis are the keys to measuring the performance of your medical SEO strategy. There are powerful tools like Google Analytics and Google Search Console. They allow you to track traffic, keywords, rankings, etc. By using them, you can assess the progress and bottlenecks in your SEO strategy.
Why is SEO important for a healthcare practice?
- Increase the visibility of your medical center on the web
- Build and improve your e-reputation and authority in the health sector
- Complete a much higher return on investment than Adwords advertising campaigns
- Optimize the user experience of your medical website
How can I demonstrate my clinic’s authority in the health sector?
To demonstrate the authority of your healthcare practice on the web, highlight the training and experience of your medical team. You can also provide information about your qualifications and specializations. Include any relevant awards you have received. In addition, create and publish high-quality, up-to-date content that confirms your expertise in the healthcare field.
Why outsource the SEO of your medical website to a SEO agency?
- Save time
- Benefit from a higher quality SEO service while avoiding penalties from algorithms such as Panda, Pinguin and EEAT
- Access powerful SEO tools for analyzing metrics and monitoring SEO optimizations
- Benefit from a complete service for successful SEO
We are an SEO agency with 25 years’ experience in search engine optimisation. We create your website and harness the power of search engines. Leave your web project in the capable hands of our SEO consultants.