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SEO rates: How much does a Search Engine Optimisation service cost?

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    The price of an SEO service is undoubtedly
    one of the most important questions for a client.

    It can sometimes be difficult to find your way around, as prices can vary from one service provider to another. How is the price of a search engine optimisation service calculated? Why do prices vary so widely? Is it possible to have cheap, high-quality SEO?

    Google search engine optimisation prices: all the factors

    While there are many variables that can influence the price of a natural referencing service for an e-commerce site, a blog or a showcase site, for example, some have a greater impact than others.

    Your website

    The cost of a service depends on its size in terms of pages, its nature – shop window? e-commerce? CMS? Native optimisations such as breadcrumb trails or speed, etc.

    Your sector of activity

    Getting on the first page for certain terms is long and complicated, which means you need to deploy more resources. Competition is reflected in the search results.

    Other parameters

    Our SEO agency takes a number of factors into account, such as your positioning in the search engines, your objectives over time and the timeframe set.

    How much does an SEO service cost?

    The cost of an SEO service varies according to a number of factors, such as the size of your website, the level of competition in your sector of activity, the objectives of your SEO strategy, etc. In general, an SEO service can cost from a few hundred to several thousand euros per month.

    The average cost of an SEO service is between €500 and €2,500 per month. However, it is important to note that this figure can vary considerably depending on your company’s needs and objectives. The bigger the project, the bigger the budget. In addition, companies with higher SEO budgets can expect greater results. For example, companies that invest more than €5,000 per month in their SEO strategy can expect to achieve significant results.

    In general, SEO agencies charge for their services by the hour, by the project or on a monthly basis. Hourly rates range from €75 to over €200. Monthly rates can range from €500 to €10,000, or even more depending on the scale of the project. Of course, these figures can change depending on the expert, the SEO agency consulted and their experience. Don’t forget that the agency may make additional purchases as part of the strategy.

    The main cost in SEO: the human factor

    The remuneration of an SEO expert is the main cost of an SEO service when you use a search engine optimisation agency. Search engine optimisation is a technical discipline:

    • A technique based on know-how, but also on high-performance analysis tools;
    • Demanding: at SEO.Fr, our experts are always questioning what they know. By keeping a constant watch, we can anticipate new trends and give you a head start over the competition. It usually takes several months before you see the results of optimising a site;
    • Time-consuming: optimising a site is a time-consuming task, both in terms of deploying the defined visibility strategy and observing the results. In fact, the amount of work can be very substantial when you consider that Google takes several hundred different factors into account. In addition to the time needed to implement a personalised digital strategy, you need to give Google and the other search engines time to appreciate the improvements and optimisations you have made. The effects are not always immediate, and may take several weeks or months.

    If you want to manage your SEO in-house, you need to budget accordingly, depending on your objectives. In fact, several profiles are generally mobilised to carry out your SEO (natural referencing expert, web developer, server administrator, etc.), which necessarily influences the price of the SEO service.

    Calling on the services of an SEO agency allows you to call on the skills of one or more specialists working to improve your company’s visibility on Google. The cost per day of an agency is therefore largely determined by the number of working days required, but also by the number of people involved in the same digital agency.

    How does pricing work?

    Factors that can influence the cost of an SEO service include the size and complexity of the website, the competition in your target market, the level of customisation of the SEO strategy, and the level of experience and expertise of the agency.

    In general, agencies offer different levels of service, such as basic, intermediate and advanced packages. Basic packages often include services such as keyword analysis, optimisation of page titles and descriptions, and Google Analytics configuration. Intermediate and advanced packages can include services such as competitor analysis, search engine optimised content creation, and online reputation management.

    It’s important to understand that pricing an SEO service can be a significant investment for your business, but it can also have a significant impact on the growth and visibility of your website. So it’s essential to work with a trusted SEO agency that can deliver measurable results and a clear return on investment.

    SEO, a profitable lever


    With certain information, parameters can be determined:

    • The on-site optimisation required ;
    • A netlinking strategy that respects Google guidelines;
    • Investing in a content strategy through good web copywriting.
    • A timetable for implementing the various optimisations.

    By analyzing a customer’s current situation, understanding their objectives and determining the timescale required, we can calculate a price based on the resources required and the time needed to put everything in place.

    Analysis and monitoring

    Of course, the sector of activity will partly determine the costs. If you win €100 from a new client, you can expect to pay less for your SEO than if a client is worth several thousand euros. To a certain extent, the market regulates prices (assuming the job is done right). It’s all about return on investment (ROI).

    Finally, once the natural referencing service has been carried out and visibility has been achieved, you mustn’t lose sight of the fact that nothing can be taken for granted when it comes to SEO. You need to make sure that your site remains optimized for Google updates and for the competition, which is bound to come out with its claws out.

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    Price of referencing: low cost + quality does not exist

    Are you being offered all kinds of rates for optimising your site? Make sure you’re dealing with a trusted SEO provider.

    When you compare the prices of Google referencing from one agency to another, they can vary from a few hundred euros a year to over €5,000. How is this possible?
    Quite simply because the so-called low-cost agencies carry out work on the surface and sometimes in total breach of Google’s guidelines. The writing of your texts and the optimisation of your site may, for example, be outsourced abroad, where the cost of staff is derisory and the quality difficult to control.
    Forbidden techniques such as massive link building can be used to obtain results that are as quick as they are short-lived. Worse still, your site risks a Google penalty for breaching the guidelines imposed by the online search leader.

    A service provided by an SEO expert based in France is bound to cost a certain amount, but it guarantees you long-term visibility, and therefore a better return on your investment.

    When drawing up the final invoice, our SEO agency necessarily takes into account a number of factors directly related to your market. So how much does this SEO service actually cost? Need to work out the cost of an SEO service for your website? Ask one of our experts for an SEO audit!

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