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CRO and SEO: the Perfect Match

For web marketing professionals and even for website founders themselves who are anxious to widen the base of their customers, the 2023 SEO and its gadgets are highly advisable. Undoubtedly, this is not exactly the case for the CRO and its relations predicated on natural referencing. Let’s see this in the following statements.  

Defining Acronyms:


SEO (Search Engine Optimization) designates a number of techniques aiming at boosting a web page or even better, a website visibility of search engines’ findings. The goal behind defining and applying this SEO strategy is to easily dodge the traffic issued by Google and its counterparts.


CRO (Conversion Rate Optimization) corresponds to a variety of methods applied to increase the rate of conversion from mere navigators to confirmed clients. CRO strategies are established and deployed so that users who visit your website become confirmed clients by either purchasing for an online shop or at least take a conversion action (take an appointment, ask for invoice etc.)

On the surface, it might look that both processes correspond to different kinds of public. The first might be thought to be reserved for individual referees. The second, as it is eventually reserved to cyber-merchants who do not benefit from the Return of Investment: none of the above views hold water. Both processes are actually complementary.

In principle, when you decide to work on your organic visibility, you build up a network of key-words connected to your activity. Put differently, the actions that you take determine not only the kind of internet users that would run through your website but even gauge their attitudes when they interact with your content and / or consult your website as many returns as they make.

Using these enhanced search engines, while displaying the right skills in promoting your products, will certainly attract visitors and boost the likelihood of conversion likewise. As such, your ability to transform potential clients into clients is far from being a natural attribute of the Google recommendation system.

Smart-phones affect the behavior of internet users:

For more than a decade, the growing space these devices occupy in our lives has been having a huge impact not only on the actions of the referential but on the behaviour of mobile users as well.

This year’s loud premier of First Mobile Index proves this approach

Your shop or website… perfectly displayed on all mobile ends in favour of responsive design? You obtain leverage (mark scores) against your rivals who don’t have your advantage, and fail in this regard. The pages of your website load very fast on connected devices?

You give as well opportunities to better figure out/ organize / arrange the research findings. The logic of Google is unmatched: To present mobile users with pertinent answers to their inquiries and guarantee them maximum navigation comfort.

By providing an analysis of the virtual spaces internet users most log into, the services and content most used, websites editors are given plenty of time to transform into life-time clients.

A user-oriented experience: Higher Visibility and optimised conversions

A/B Testing

Other diverse criteria influence the ranking of one website over another within search engines. We specifically focus on its arborescence which increases the considerable evolution in organic visibility. To be convinced, it is fair enough to notice the satisfaction of web-masters who adopted these structures in silo.

UX Design must be done justice to its true value and it might prove incredibly beneficial if combined with an A/ B Testing.

You can create an alternative version of a product invoice on which you modify, among many other things: the placement of illustrations and the size of CTA (Call-to-Action). You are liable to increase your conversions and to diminish the rebound sum… a criterion implemented by Google to classify present content in its index.

The intuitiveness and the simplification of services:

The Google Page Experience algorithm, originally expected to launch the spring of 2021, is sparked by this ardent desire to offer an ever-growing satisfactory user experience. Among the other visitor-comfort oriented techniques/ policies, we invite you, for instance, to present users with the opportunity to make a research operation similar to that which they can already have on Google. Ideally speaking, recommendations would appear as a result, when they begin to fill information about the type of product or service they wish to acquire.

By the way, it is in your best interest to you simplify the formulas you use about your website: Ex: “What is do you want? Do you wish to make an online transaction or to use another method?”

CRO and SEO: Synergy or Conflict?

We observed it through key-words’ selection and mobile optimizations that the methods darting at enhancing natural referencing have a positive impact on conversion rates.

Reciprocity is likely to happen and it can be an opportunity to further work, this year, on CRO if it is difficult to develop a direct engine-issued traffic by the actions of its referencing. The adjustments which can evolve the behaviour of internet users on its website are taken into consideration by Google and its contesters. Yet, the exact importance of such a factor remains a mystery.  

If we look from a different vantage point, there are necessarily circumstances through which the work….

We think of diversifying a product gallery in addition to initiate a net-linking campaign; these two techniques can increase the number of visitors while diminishing the part highly qualified visitors might play. Imagine, for instance, that the first action potential clients issuing engines coming to product pages where prices are far higher than the moderate prices on your online shop. This would ignite a chance for conversion.

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