SMO Service : Social Media Optimization

What Is Social Media Optimization?

Social media is an important part of today’s digital strategies. In order to offer our customers a more complete range of services, we have launched a Social Media Optimization or Community Management service.

The goal of SMO is to unite a community around a brand. To be closely involved with the concerns and needs of clients and prospects. The ultimate goal is to generate more prospects for your company.

Our Social Media Approach

Community Management is a complex business that requires diverse and complementary skills. SEO.fr has an effective strategy based on our experience with the web and social media. The 5 steps of our approach are:

Setting goals

« If one does not know to which port one is sailing, no wind is favorable.” Setting social media goals is the first step in implementing a strategy. Depending on your community management objectives, we will choose the social media that will best meet your community’s expectations.

In this phase, we will study the characteristics of your target audience: age, gender, interests, etc. to best adapt your communication.

Designing an effective editorial strategy

The primary objective of a community manager is to create a relationship with your community. You can’t do this without an editorial strategy. This is what makes your brand recognizable on social media.
In addition to trust, the editorial strategy helps to build loyalty in your community.

Social media acquisition: growing your community

The larger your community, the more influence you will have on social media. This is why we set up acquisition campaigns on Facebook and Twitter.

Facebook advertising is very effective in targeting and helps you reach a lot more people. We set up optimized campaigns to reach your target audience.

Leading & engaging communities

The goal of social media is to engage the community. Having a lot of fans who don’t interact with the brand is not very useful.

To get people to interact, you need regular, quality content, and for this you need an editorial calendar.

Performance analysis

Measuring performance on social media is essential. We provide accurate reports on the results of social media actions.

Metrics such as engagement rate, audience, and fan base growth are calculated and compared to those of your competitors.

Depending on your needs, we offer special reports and KPIs.

Our Social Media Optimization (SMO) Service