Agency > What is an advertising agency and what can it do for you?

What is an advertising agency and what can it do for you?

Are you looking for an advertising agency in Paris to effectively manage your advertising budgets? Would you like to reach your targets with effective, captivating communication?, our digital advertising agency, can help you achieve your commercial, brand and image objectives.

Take advantage of the agency’s expertise to implement a brand strategy and create interactive communication. Our communications experts, skilled in design and execution, will work with you to develop advertising campaigns that boost your growth.

What is an advertising agency?

Advertising is a form of communication designed to make a brand, company or personality known to the general public. It employs a range of means and techniques to encourage an audience to take a specific action (buy a product, use a service or support a cause).

Creating advertising communications that stand out from the crowd requires strategic thinking. You need to consider the market, the targets, and more. It’s also essential to determine the communication objectives of your advertising campaigns. You must, of course, think about the marketing campaign message.

In addition, you need to choose the right communication media and evaluate your resources. Working with an advertising agency can be the best way to manage these aspects. This enables you to achieve your objectives and create creative ads.

L’agence de publicité à Paris is a company specialized in communications. It provides practical advice on creative advertising. The advertising company enables advertisers to promote their products and services through effective communication strategies. It helps with :

Marketing targeting

Clearly identify your targets and create an appropriate marketing strategy.


Diversify and grow your audience in a professional way.

Brand image

Enhance your brand image.


Implement interactive and creative communication, etc.

What do advertising agencies offer their clients?

So what services can an advertising agency offer? What services does a communications agency offer to help companies?

To be a good SEA consultant, it’s essential to have a specific set of skills and qualities. Here are just a few of the assets required to excel in this field.

The mission of advertising companies is to increase product awareness or brand visibility, and then enable their client advertisers to make a substantial profit. To do this, they need solid marketing and communications skills.

Advertising agencies offer a wide range of services to develop a structure or brand in a specific market. They create advertising to convey a positive message about a brand. In this way, they reinforce the presence of your image.

The advertising agency can design and broadcast advertising on traditional media such as radio and television, or via digital channels. It sets up online communication on websites or social networks. What are the most common services an advertising agency offers advertisers?

First, she develops a customized marketing strategy. She determines the means and techniques to be used to create dedicated communication and reach the target audience in the best possible way.

It carries out a media plan. What does it involve? Media planning enables the advertising agency to ensure that all the actions to be carried out as part of the campaign fit into a single vision. It also serves to stagger campaigns according to different targets and execution dates. In addition to these two services, the advertising company also offers services concerning :

  • Brand image
  • Digital marketing
  • Social network management
  • Audiovisual production
  • Product development
  • Graphic design
  • Packaging
  • Inbound marketing
  • Google adwords campaigns
  • SEO (search engine optimization)
  • Web design
  • Social media advertising
  • Press relations
  • Landing page creation
  • Emailing

Why use an advertising agency in Paris?

Are you a start-up? Would you like to build brand awareness and attract a targeted audience? Would you like to increase your customer base and sell your products and services? And you need an advertising agency to design a message and inspire your targets to take action? Call on advertising agencies in Paris!

While it’s possible to use self-promotion to promote yourself and find customers, the agency’s expertise allows you to achieve much better results. Thanks to the advertising agency’s communications, you’ll have a greater presence on social media. It optimizes your brand’s visibility on the various search engines.

She provides the strategic advice you need to create effective, memorable advertising campaigns. How does it do it? The advertising agency has a highly developed sense of communication. It creates an advertising message that is clear and comprehensible to your audience.

It has the practical know-how to transform your business objectives into captivating visual concepts. The advertising and communications agency can therefore improve the performance of your campaigns and enhance your image in the eyes of potential customers.

As you can see, using an advertising agency in Paris is of enormous benefit to your company. External agencies allow you to focus on your core business, your internal resources and the important aspects of your business. To develop your project, you can choose between :

  • a global web communications agency.
  • A specialized communications company (e.g. a branding agency).

Tell us about your project

    Freelance or agency: which is better?

    Choosing the right service providers is an essential part of any project. Once you’ve defined your action plan, you need to think about selecting the experts to support you. What is the ideal choice to make?

    It all depends on your project. If you want to implement global marketing and communications initiatives, you’ll need an advertising agency. If, on the other hand, you need a particular talent for a specific task, a freelancer may be the right choice.

    By way of illustration, let’s say you want to launch an ad on social media. You’d like the support of an independent service provider to manage the A/B tests or the Analytics part of your campaigns. In this case, freelancing could be a good choice for your project.

    As for digital advertising agencies, they have a very broad field of action and can handle global communications. Unlike freelancers, digital agencies have a team of experts and various departments offering services that can help advertisers achieve their objectives. What exactly is the strength of an advertising agency?

    In large advertising agencies, you will find at least one :

    • Graphic designer for brand identity creation.
    • Developer for website design and redesign.
    • Creative director for creative communication.
    • Copywriter to write advertising messages and slogans.
    • Art director, responsible for the creative direction of the campaign.
    • Media buyer to ensure high profitability and optimize campaign impact.
    • Project manager to coordinate and ensure that everything runs smoothly.
    • Communicators specialized in community management.
    • Translated with (free version)

    FAQ about advertising agencies

    What is an advertising agency?

    An advertising agency is an advertising company that helps advertisers promote their products and services through effective communication strategies.

    Why choose as your advertising agency?

    At, we offer a wide range of advertising services to maximize our customers’ visibility.

    If you’re in the events business, we can help you implement a strategy that combines print and digital communication.

    • Visual identity design
    • Shop window design
    • Inbound marketing strategy
    • E-reputation management
    • Natural SEO
    • Paid search SEA
    • User experience
    • Web copywriting
    Why choose an advertising agency to set up your campaigns?

    Using advertising agencies offers many privileges. You get the expertise of a good advertising agent for :

    • Delivering an advertising message that’s relevant to your targets.
    • The implementation of an up-to-date strategy and the choice of relevant channels for the distribution of your campaigns.
    • Efficient management of time and budgets.
    • Evaluate your digital strategies for a better return on investment.
    • Support for data visualization.
    • An outsider’s eye to create an ad that breaks out of operational routines for a creative and persuasive approach.
    • Customer loyalty.
    Freelance or digital agency, which is the best choice for your advertising campaigns?

    Call on agencies if your project requires global communication. They can offer you the services of experts specialized in communications and marketing. On the other hand, choose a freelancer if you want to benefit from the work of an experienced service provider for a specific assignment.

    Would you like to work with our team?
    We are ready to welcome you!