Netlinking is the art of creating quality hypertext links between your web pages and other reliable, relevant and SEO friendly websites. More specifically, developing your netlinking involves building a good network of backlinks, or inbound links, as much as possible with well-referenced websites, having a good e-reputation and generating a regular flow of traffic.
Weaving a good mesh of external links between your web pages and the rest of the web is essential for your SEO and digital marketing. While fuelling your daily traffic, in quality and quantity, your netlinking strategy is the lever that allows you to make a difference in terms of natural referencing, provided that you are consistent and respect good practices.
To be beneficial to your SEO, a good link must be placed on a qualitative web page, within a reliable website, well referenced and visited. The content of the page on which the backlink is positioned must be SEO-friendly and relevant to the theme of your site.
Ideally, the clickable word of the external link should redirect the user to a page on your site that is well structured around the same semantic field, in order to reinforce your natural referencing on these keywords.
If you have chosen the original web page and built your landing web page well, a good link should bring you targeted visitors, increase your conversion rate, generate new sales, new orders.
Of course, if you want to increase your visibility for the French market, you must seek for French backlinks. It can be hard to do for foreign companies, that is why SEO.fr propose a full-on prestation including the search of qualitative backlinks, writing of matching articles and putting them online.
In order to study the performance of your external links, multiple criteria and measurement tools have been created. The quality level of a backlink, or inbound link (leading to your site), can be precisely measured according to several indicators, called “metrics”.