{"id":30495,"date":"2023-08-28T17:17:07","date_gmt":"2023-08-28T15:17:07","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=30495"},"modified":"2023-08-28T17:17:08","modified_gmt":"2023-08-28T15:17:08","slug":"ranxplorer","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/blog\/ranxplorer","title":{"rendered":"Ranxplorer – Multifunction tool"},"content":{"rendered":"\n

For several months now, a new positioning analysis platform has been the talk of the town: Ranxplorer<\/a><\/strong>. The tool, which was launched at the end of 2016, can be used to estimate a wide range of statistical data for a site, such as traffic and positioned keywords, as well as to compare competitors in terms of SEO. Here you’ll find an overview of Ranxplorer’s features, to understand how it can help you track and optimize your visibility on Google <\/strong>and other search engines.<\/p>\n\n\n\n

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Ranxplorer and its benefits<\/h2>\n\n\n\n

In addition to the possible uses described above, this platform has many other benefits. A simple, user-friendly interface, cross-referencing of SEO and SEA <\/strong>data and valuable applications. Among these applications, it’s important to mention the data comparison tool.<\/p>\n\n\n\n

Thanks to ranxplorer, you can compare changes in the positions and traffic of the keywords positioned over a given period. For example, you have an e-commerce site that sells watches at affordable prices and you want to position yourself on terms such as “cheap watches<\/em>“. Thanks to the tool, you can compare the evolution of your positions on this term between two given periods. By selecting September 2017 in the first comparison column and March 2017 in the second, you can analyze the evolution of your positions over these 6 months.<\/p>\n\n\n\n

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To access this function, go to the Natural results -> Keywords<\/em> tab and click on the drop-down menu displaying the month to be analyzed. The comparison function is at the very bottom of the drop-down menu.<\/p>\n\n\n\n

Essential features for referencing<\/h2>\n\n\n\n

The Ranxplorer platform is a large toolbox capable of analyzing a wide range of data about a site<\/strong>, divided into two main categories: natural search engine optimization (SEO)<\/a> and paid search engine optimization (SEA)<\/a>. The ‘overall summary’ tab shows the most significant figures for organic results (SEO) and sponsored results (SEA).<\/p>\n\n\n\n

In this summary, you will find<\/p>\n\n\n\n