{"id":29242,"date":"2023-07-06T14:49:43","date_gmt":"2023-07-06T12:49:43","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=29242"},"modified":"2023-07-10T11:04:01","modified_gmt":"2023-07-10T09:04:01","slug":"google-amp","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/definition\/google-amp","title":{"rendered":"Definition of Google AMP"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-what-is-google-amp\">What is Google AMP?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">AMP, which stands for <strong>Accelerated Mobile Pages<\/strong>, is an online publication format created by Google to speed up the display of pages on mobile devices.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Improving the user experience on Google is the ultimate goal of this project, which was launched in 2016 and now enriches results pages more than the traditional format does.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-google-amp-s-effectiveness-is-based-on-a-number-of-technical-optimizations\">Google AMP&#8217;s effectiveness is based on a number of technical optimizations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">With AMP-optimised pages, a website can be explored much more quickly by Internet users who click on the pages corresponding to the results of their queries on Google. In order to generate the increase in <strong>page display speed<\/strong> from an average of 22 seconds for a non-AMP page to 0.7 seconds for an AMP page, Google has put in place a multitude of rules and restrictions and implemented a number of optimizations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The AMP page bypasses JavaScript elements without going so far as to exclude them, thereby preventing any deterioration in performance. To reduce the loading of multimedia resources, the HTML codes of the pages include indications of the size and layout of these resources. An AMP-optimised page continues to load independently of the loading of external content permitted by iframe tags.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">CSS styles are standardized, and only inline styles are authorized. Only GPU-accelerated animations and transitions are loaded. Images and adverts are only downloaded if the user pretends to want to access them. A prediction mode is activated to suggest in advance pages likely to be of interest to the user. It should be noted that AMP is not a positioning factor for a site, but facilitates navigation.<\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column custom-cta cta-formation is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"title wp-block-paragraph\">SEO training?<br>Sylvain is here for you<\/p>\n\n\n\n<p class=\"subtitle wp-block-paragraph\">16 years&#8217; expertise in digital marketing<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-formation custom-btn\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.seo.fr\/en\/contact-us\">Our training courses<\/a><\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full cta-image\"><img decoding=\"async\" width=\"273\" height=\"312\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/03\/cta-sylvain.png\" alt=\"\" class=\"wp-image-26898\" srcset=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/03\/cta-sylvain.png 273w, https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/03\/cta-sylvain-263x300.png 263w\" sizes=\"(max-width: 273px) 100vw, 273px\" \/><\/figure>\n<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-amp-also-means-enriched-pages-that-can-be-accessed-via-the-google-amp-cache-url\">AMP also means enriched pages that can be accessed via the Google AMP Cache URL<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">AMP does more than speed up the availability of pages on smartphones and tablets. It highlights pages more than the traditional format does. It enriches them with new elements.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By including structured data, an AMP page can offer a top carousel of stories on search results pages, including videos, blog articles and forum threads, for example. AMP can enrich the presentation of a page with similar results that will provide web users with a choice of content with the same structure. It is also possible to display images, styles and other functionalities in the results. Site owners will find it particularly interesting that their page can be presented by Google AMP with visual stories readable by iOS and Android.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In order to make the most of these rich features quickly, web users need to access the AMP URL.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For a classic URL like https:\/\/example.com\/amp_document.html, it is in the following AMP format: https:\/\/example.com.cdn.ampproject.org\/c\/s\/example.com\/amp_document.html.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This format supports Google Chrome, Firefox, Safari, Opera, Bord and Navigate UR UC in their various versions for mobile and desktop use. If you find the little AMP logo on a search result, you&#8217;ll know that the corresponding page is AMP-compatible.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What is Google AMP? AMP, which stands for Accelerated Mobile Pages, is an online publication format created by Google to speed up the display of pages on mobile devices. Improving the user experience on Google is the ultimate goal of this project, which was launched in 2016 and now enriches results pages more than the<\/p>\n","protected":false},"author":8,"featured_media":28357,"parent":29044,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidebar-definition.php","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","inline_featured_image":false,"footnotes":""},"tags":[],"class_list":["post-29242","page","type-page","status-publish","has-post-thumbnail","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google AMP : What is Google AMP?<\/title>\n<meta name=\"description\" content=\"AMP (Accelerated Mobile Pages) is an online publication format created by Google to speed up the display of pages on mobile devices.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo.fr\/en\/definition\/google-amp\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google AMP : What is Google AMP?\" \/>\n<meta property=\"og:description\" content=\"AMP (Accelerated Mobile Pages) is an online publication format created by Google to speed up the display of pages on mobile devices.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seo.fr\/en\/definition\/google-amp\" \/>\n<meta property=\"og:site_name\" content=\"Agence SEO.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T09:04:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/04\/Google_AMP_def.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google AMP : What is Google AMP?","description":"AMP (Accelerated Mobile Pages) is an online publication format created by Google to speed up the display of pages on mobile devices.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.seo.fr\/en\/definition\/google-amp","og_locale":"en_US","og_type":"article","og_title":"Google AMP : What is Google AMP?","og_description":"AMP (Accelerated Mobile Pages) is an online publication format created by Google to speed up the display of pages on mobile devices.","og_url":"https:\/\/www.seo.fr\/en\/definition\/google-amp","og_site_name":"Agence SEO.fr","article_modified_time":"2023-07-10T09:04:01+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/04\/Google_AMP_def.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp","url":"https:\/\/www.seo.fr\/en\/definition\/google-amp","name":"Google AMP : What is Google AMP?","isPartOf":{"@id":"https:\/\/www.seo.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp#primaryimage"},"image":{"@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp#primaryimage"},"thumbnailUrl":"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/04\/Google_AMP_def.png","datePublished":"2023-07-06T12:49:43+00:00","dateModified":"2023-07-10T09:04:01+00:00","description":"AMP (Accelerated Mobile Pages) is an online publication format created by Google to speed up the display of pages on mobile devices.","breadcrumb":{"@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.seo.fr\/en\/definition\/google-amp"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp#primaryimage","url":"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/04\/Google_AMP_def.png","contentUrl":"https:\/\/www.seo.fr\/wp-content\/uploads\/2023\/04\/Google_AMP_def.png","width":1600,"height":900,"caption":"Google_AMP_def"},{"@type":"BreadcrumbList","@id":"https:\/\/www.seo.fr\/en\/definition\/google-amp#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.seo.fr\/en"},{"@type":"ListItem","position":2,"name":"Definition &#8211; 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