{"id":28777,"date":"2023-06-16T12:10:08","date_gmt":"2023-06-16T10:10:08","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=28777"},"modified":"2023-11-21T09:15:21","modified_gmt":"2023-11-21T08:15:21","slug":"the-basics-of-seo","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/seo-information\/the-basics-of-seo","title":{"rendered":"What are the basics of SEO? The Basics of SEO"},"content":{"rendered":"\n
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Making your traffic and advertising campaigns profitable
is the priority of any website that wants to survive.<\/strong><\/p>\n\n\n\n

Ranking on the first page of Google <\/strong>on expressions related to the theme of your website or your e-commerce allows you to reach your core target. To achieve this, you need to work on its natural referencing (SEO).
Why is being positioned on the first page of Google essential? What are the criteria that can influence your positioning in the results of this search engine?<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What are search engines for?<\/h2>\n\n\n\n
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The first website was launched on 6 August 1991 by Tim Berners-Lee from the UK, but it is estimated that there are now over 1.90 billion websites<\/strong>. Each one is made up of several pages, images and videos, which potentially represents several hundred billion documents<\/strong>. It is difficult to find your way around when looking for specific information.<\/p>\n\n\n\n

Now, exploring the web, indexing the various documents (web pages, images, videos, pdf, etc.) and developing an algorithm to provide increasingly relevant results is precisely the role of a search engine<\/strong>.<\/p>\n\n\n\n

Search engines are useful for a number of reasons<\/strong>, including<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\"recherche<\/figure>\n<\/div>\n\n\n
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The search for information<\/strong><\/p>\n<\/div>\n\n\n\n

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\"Veille<\/figure>\n<\/div>\n\n\n
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The competitive wath<\/strong><\/p>\n<\/div>\n\n\n\n

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\"tendances<\/figure>\n<\/div>\n\n\n
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The trends<\/strong><\/strong><\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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Natural referencing: for greater visibility on Google<\/h2>\n\n\n\n

SEO (Search Engine Optimization) refers to all the optimizations aimed at improving the visibility of a website in Google results. To be effective and long-lasting, they must of course be done in strict compliance with the guidelines laid down by the search giant.<\/p>\n\n\n\n

Why optimise your website for natural referencing?<\/h3>\n\n\n\n

In 2019, the French spend almost 5 hours a day on the Internet, whether to carry out procedures, glean information or make online purchases. In the space of just a few years, the web has become the best opportunity for VSEs, SMEs, ETIs and GEs to gain visibility, conquer new markets<\/strong> and attract new prospects.<\/p>\n\n\n\n

One figure sums up the importance of good visibility for all entrepreneurs without exception: almost 9 out of 10 Internet users carry out a search before ordering a service or making a purchase, whether in a shop or online.<\/p>\n\n\n\n

Although the web is essential for the development of your business, it only offers significant benefits if you appear on the first page, and on queries relating to your services or products. Indeed, nearly 90% of Internet users are satisfied with the results on the first page of Google. On this page, the first three Google suggestions monopolise the majority of clicks<\/strong>.<\/p>\n\n\n\n

By trusting our digital agency SEO.fr, you benefit from a tailor-made and long-lasting visibility strategy, but also from the recognised know-how of our experts in natural referencing.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What are the main criteria in SEO?<\/h2>\n\n\n\n
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Guidelines are rules dictated by Google. They set out the do’s and don’ts for optimising the visibility of a website in the results. The American search engine therefore expects your website to meet as many of the SEO criteria as possible.<\/p>\n

While there are hundreds of them and they are regularly modified, some of them constitute the fundamentals of any good SEO strategy:<\/p>\n