{"id":28771,"date":"2023-06-15T15:17:33","date_gmt":"2023-06-15T13:17:33","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=28771"},"modified":"2024-01-15T12:14:10","modified_gmt":"2024-01-15T11:14:10","slug":"seo-expert","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/seo-information\/seo-expert","title":{"rendered":"SEO Expert : Understanding the SEO profession"},"content":{"rendered":"\n
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What is an SEO expert?<\/h2>\n\n\n\n

You are a company, either in its infancy or with a little experience, and you hear the word “SEO<\/strong>” all the time. You are told again and again that an SEO expert <\/strong>will help you get your website or e-shop into the top results of Google. You know that. But what exactly is an SEO expert?<\/p>\n\n\n\n

To make the term more precise for you, let’s say that an SEO expert is a specialist in website referencing<\/strong>. He can also be referred to as a “referrer<\/strong>“, but also as an “SEO consultant”. These are two terms that you have probably come across in the course of your research.<\/p>\n\n\n\n

If we advise you to work with an SEO expert, it is above all because he is also a project manager in his own right. Whether he works in an agency or on his own, his knowledge as an SEO expert enables him to take an SEO project from the ground up and ensure that all stages are completed.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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What is the job of the SEO consultant?<\/h2>\n\n\n\n
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An SEO consultant must first of all always be aware of the evolutions of his profession<\/strong>. With 96% of the market share in France, Google dictates its work in SEO. The Google guidelines are the gospel for the SEO consultant. Since 2010, the American giant has launched two major updates to its referencing algorithm, taking the sweet names of Panda and Penguin. These delimit what an expert must do to obtain good results in the results pages (we also call this “White Hat”) and what he cannot do (“<\/p>\n\n\n\n

The SEO expert will focus on the 3 levers of SEO:<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n

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The technique<\/strong><\/p>\n<\/div>\n\n\n\n

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The content<\/strong><\/p>\n<\/div>\n\n\n\n

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The links<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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The technique<\/strong><\/strong><\/h2>\n\n\n\n

SEO (Search Engine Optimization) is a digital marketing strategy <\/strong>that consists of improving the visibility and ranking of a website in the results of search engines such as Google<\/strong>. By implementing an effective SEO strategy, it is possible to attract targeted and qualified organic traffic to your website.<\/p>\n\n\n\n

The work of the SEO is above all technical<\/strong>. It begins with the identification of relevant<\/strong> and promising (economically) keywords for the website and the company it represents. These keywords will then be used to optimise what are known as the meta-tags of all the pages of the site.<\/p>\n\n\n\n

Each page should have its own customised meta-tags, because robots analyse and index pages, not sites as a whole. The technical aspect must also be completed by customising images, videos and URLs. It also takes into account the performance of the site and its compatibility with the mobile web<\/strong>.<\/p>\n<\/div><\/div>\n\n\n\n

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The conten<\/strong><\/strong>t<\/h2>\n\n\n\n

The SEO consultant is also a stickler for content<\/strong>, which is becoming increasingly important to Google. Through its Panda update, Google has sent a strong signal to websites (and continues to do so): sites with unedited content, filled only with keywords, generated automatically, will be punished!<\/p>\n\n\n\n

On the other hand, those who make the effort to apply real journalistic work to their pages, hierarchised into headings, paragraphs and subheadings, will be considered as good content. The time when the web was filled with blocks of text without any interest is about to be over.<\/p>\n\n\n\n

With relevant and thorough web writing<\/a> you will reach the right people in the right place.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

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The links<\/strong><\/strong><\/strong><\/h2>\n\n\n\n

If technique and content are the basis of the seo consultant’s work, the part devoted to links <\/strong>will certainly be the biggest vector of referencing of your website.<\/p>\n\n\n\n

The main artery of his heart. Why is this so? Google, in its indexing of pages, pays particular attention to the popularity that Internet users give them, as well as that of your site as a whole. The best indicator of this is the presence of external links<\/strong> pointing to you on other sites, blogs, forums, etc.<\/p>\n\n\n\n

The seo consultant therefore also works primarily on your link campaign<\/a>! All this under the eye of the Penguin filter.<\/p>\n<\/div><\/div>\n\n\n\n

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How does a service with an SEO expert work?<\/h2>\n\n\n\n
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As mentioned above, an SEO is also considered a project manager in his own right. His work is therefore carried out from one end to the other of your SEO project. Here are the 4 stages of his service:<\/p>\n\n\n\n