{"id":15849,"date":"2019-01-04T12:17:27","date_gmt":"2019-01-04T11:17:27","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=15849"},"modified":"2023-02-01T10:03:04","modified_gmt":"2023-02-01T09:03:04","slug":"google-ads-training","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/google-ads-training","title":{"rendered":"Google Ads Training"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column intro-page mb-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center wp-block-paragraph\">The advertsing tool Google Ads allows you to appear directly on the search engines, but what is the cost of it ?<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Learn how to think Ads so that you can quickly create campaigns and ads that are relevant and efficient.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Within two days, the expertise and certifications of the trainer will help you acquire a lot of tips and rules, so as to appear at the best cost with keywords that bring the best conversion ratio.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Estimate your ROI, manage your campaigns and find out about the incredible possibilities of Google\u2019s adverstising tool!<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">At the end of the training course, you will know all about it and will have handled advanced tools such as the Ads\u2019 extensions, or Google Ads Editor.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">This course also includes an important practical side, in which the trainer will guide delegates through the creation of their own campaign.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bg-altern is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"training-program\" class=\"has-text-align-center wp-block-heading\">Training program<\/h2>\n\n\n\n<ul>\n<li>Presentation of Google Ads and associated products<\/li>\n<li>How to \u00ab think up \u00bb your ad campaign with the tool ?<\/li>\n<li>Organise your campaign and Ad groups depending on products, targets, location<\/li>\n<li>Find and select the good keywords to include or exclude in large request, exact expresiion or exact keyword<\/li>\n<li>Learn how to use the interface<\/li>\n<li>Follow the evolution of your campaign with the interface\u2019s charts<\/li>\n<li>How to improve quality levels<\/li>\n<li>Keywords bidding management<\/li>\n<li>Benefits of ads extensions<\/li>\n<li>Setting up ads extensions<\/li>\n<li>Tips and tricks of Ads<\/li>\n<li>Know your ROI for better budget investments<\/li>\n<li>Link with Google Analytics<\/li>\n<li>Create and send activity\u2019s reports<\/li>\n<li>Save time with Ads Editor<\/li>\n<li>Case studies \/ Creation and management of campaigns with the trainees<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns time-formation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\">Training duration: 2 days<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-price.png\" alt=\"\" class=\"wp-image-20525\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Price<\/strong><br>1 600 \u20ac \/ person Reduced fees for more than 2 employees<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-public.png\" alt=\"\" class=\"wp-image-20528\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Audience<\/strong><br>Webmasters, Marketing or communication department, online merchants and CEOs<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-info.png\" alt=\"\" class=\"wp-image-20530\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Prerequisites<\/strong><br>Internet and browser\u2019s use, knowledge of Web lexicon or website management<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide row-criteres\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Training purpose<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Know the possibilities of the Google Ads tool, and learn great techniques to create your campaigns and improve profitability.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns mt-60 mb-100 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"testimony\" class=\"has-text-align-center wp-block-heading\">Testimony<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"item-card \">\r\n    <div class=\"item-container\">\r\n         \r\n                <div class=\"title-card\">\r\n            <p>\r\n                            Marina AMOURIQ, Director of NC Formation, 12\/02\/2015                        <\/p>\r\n        <\/div>\r\n                <div class=\"desc-card  mb-0 \">\r\n            <p>\u201cAfter many disappointing experiments with referencing agencies, I let myself be convinced by the SEO.fr team and its professionalism. I followed the AdWords course and I discovered the many tools of AdWords and the ones I should use for my different projects. Now, I can manage all my campaigns myself, knowing how to optimise them. I\u2019m thinking now that I\u2019ll trust this very efficient agency, by far, with my websites.\u201d<\/p>\n        <\/div>\r\n            <\/div>\r\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"we-trained\" class=\"has-text-align-center wp-block-heading\">We trained<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"214\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-1024x214.png\" alt=\"\" class=\"wp-image-19987\" srcset=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-1024x214.png 1024w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-300x63.png 300w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-768x161.png 768w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bg-altern form-formation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 id=\"do-you-want-more-information-about-our-courses\" class=\"has-text-align-center wp-block-heading\">Do you want more information about our courses?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fill out the form below to be contacted by our trainer<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15833-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"15833\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/15849#wpcf7-f15833-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"15833\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15833-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>What training course are you interested in?\n<\/h3>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px; font-size: 1.4em ;\" ><span class=\"wpcf7-form-control-wrap\" data-name=\"type_formation\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"type_formation\"><option value=\"SEO \u00ab Get started\u00bb\">SEO \u00ab Get started\u00bb<\/option><option value=\"Advanced SEO\">Advanced SEO<\/option><option value=\"Google Adwords\">Google Adwords<\/option><option value=\"Google Analytics\">Google Analytics<\/option><option value=\"Netlinking\">Netlinking<\/option><option value=\"WEB Architecture\">WEB Architecture<\/option><option value=\"SEO Content\">SEO Content<\/option><\/select><\/span>\n<\/p>\n<h3>Contact informations\n<\/h3>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"nom\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"nom\" \/><\/span>\n<\/p>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"mail\" \/><\/span>\n<\/p>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"societe\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company\" value=\"\" type=\"text\" name=\"societe\" \/><\/span>\n<\/p>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"tel\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Telephone number\" value=\"\" type=\"text\" name=\"tel\" \/><\/span>\n<\/p>\n<p style=\"width:100%;text-align:center;margin-bottom: 0px;\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send\" \/>\n<\/p><p style=\"display: none !important;\" class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"26\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The advertsing tool Google Ads allows you to appear directly on the search engines, but what is the cost of it ? Learn how to think Ads so that you can quickly create campaigns and ads that are relevant and efficient. Within two days, the expertise and certifications of the trainer will help you acquire<\/p>\n","protected":false},"author":8,"featured_media":21535,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidebar-formation.php","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","inline_featured_image":false,"footnotes":""},"class_list":["post-15849","page","type-page","status-publish","has-post-thumbnail","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Ads Training | SEO.fr<\/title>\n<meta name=\"description\" content=\"Looking for a Google Ads training course ? Train yourself in paid search engine optimization with our experts. Eligible training courses OPCA.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.seo.fr\/en\/google-ads-training\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Ads Training | SEO.fr\" \/>\n<meta property=\"og:description\" content=\"Looking for a Google Ads training course ? Train yourself in paid search engine optimization with our experts. Eligible training courses OPCA.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.seo.fr\/en\/google-ads-training\" \/>\n<meta property=\"og:site_name\" content=\"Agence SEO.fr\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-01T09:03:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/09\/mastercall-header.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Ads Training | SEO.fr","description":"Looking for a Google Ads training course ? Train yourself in paid search engine optimization with our experts. 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