{"id":15830,"date":"2019-01-04T12:19:16","date_gmt":"2019-01-04T11:19:16","guid":{"rendered":"https:\/\/www.seo.fr\/?page_id=15830"},"modified":"2023-02-17T11:43:58","modified_gmt":"2023-02-17T10:43:58","slug":"seo-basics-training","status":"publish","type":"page","link":"https:\/\/www.seo.fr\/en\/training\/seo-basics-training","title":{"rendered":"SEO basics training"},"content":{"rendered":"\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column intro-page mb-0 is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:100%\">\n<p class=\"has-text-align-center wp-block-paragraph\">You want to work with an agency for your web referencing? You are interested in organic referencing? Within a practical and operational day, you will discover the different layers of SEO.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">From the mechanism of search engines to backlinks, through content organisation, you will tackle many concepts that will allow you to better understand the stakes and importance of organic traffic and referencing.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Easy to understand, even without technical knowledge, this training will give you the SEO lexicon and, thanks to many case studies, a good view of the different criteria of a good ranking by search engines.<\/p>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">From the mechanism of search engines to backlinks, through content organisation, you will tackle many concepts that will allow you to better understand the stakes and importance of organic traffic and referencing.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns row-unaltern row-formateur is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-your-trainer-sylvain-vidal\">Your trainer : Sylvain Vidal<\/h2>\n\n\n\n<div class=\"wp-block-columns mb-0 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"alignright size-large\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/02\/sylvain.jpg\" alt=\"\" class=\"wp-image-17876\" srcset=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/02\/sylvain.jpg 250w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/02\/sylvain-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<ul>\n<li>15 years of experience<\/li>\n<li>Certified Google Analytics<\/li>\n<li>Certified Google Ads Premier<\/li>\n<li><a href=\"https:\/\/www.seo.fr\/en\/seo-speaker\">SEO &amp; SEM speaker<\/a><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bg-altern is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-training-program\">Training program<\/h2>\n\n\n\n<ul>\n<li>Discovery of SEO<\/li>\n<li>Lexicon and technical terms of referencing<\/li>\n<li>Awareness of the 3 themes of SEO: Architecture, Content &amp; Links<\/li>\n<li>Primary architecture\u2019s optimisations<\/li>\n<li>Presentation of a relevant content strategy and long-term profit<\/li>\n<li>Backlinking: general information and advice for better undertanding of links exchange\u2019s proposal and the work of a referencing agency<\/li>\n<li>Monitoring your SEO with efficient tools and adapting the strategy depending on the results of the ranking<\/li>\n<li>Toolbox of a good referencer<\/li>\n<li>Case studies<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-columns time-formation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"has-text-align-center wp-block-paragraph\"><strong>Training duration<\/strong>: 7 hours<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-price.png\" alt=\"\" class=\"wp-image-20526\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Price<\/strong><br>800 \u20ac \/ person Reduced fees for more than 2 employees<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-public.png\" alt=\"\" class=\"wp-image-20529\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Audience<\/strong><br>Webmasters, Marketing or communication department, online merchants and CEOs<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"65\" height=\"65\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/formation-info.png\" alt=\"\" class=\"wp-image-20531\"\/><\/figure>\n<\/div>\n\n\n<p style=\"text-align: center;\"><strong>Prerequisites<\/strong><br>Internet and browser\u2019s use, knowledge of Web lexicon or website management<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide row-criteres\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Training purpose<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Tackle the basic concepts of web referencing and understand the stakes of the different optimisations possible on a website.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>Training location<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>The<a href=\"https:\/\/www.seo.fr\/en\/training\"> courses SEO<\/a> take place at our agency (71 avenue de la Cour de France \u2013 91260 Juvisy-sur-Orge) or directly at your firm or offices.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:20%\">\n<p><strong>At the end of the training<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<p>Receive a 2-year \u201cSEO-Friendly\u201d Certification delivered by our trainer!<br>It will allow you to prove your knowledge on the different layers of SEO.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"300\" height=\"100\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/seo-friendly.png\" alt=\"\" class=\"wp-image-19573\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-columns mt-40 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-we-trained\">We trained<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"214\" src=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-1024x214.png\" alt=\"\" class=\"wp-image-19987\" srcset=\"https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-1024x214.png 1024w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-300x63.png 300w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation-768x161.png 768w, https:\/\/www.seo.fr\/wp-content\/uploads\/2021\/05\/references2-formation.png 1138w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns bg-altern form-formation is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-do-you-want-more-information-about-our-courses\">Do you want more information about our courses?<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Fill out the form below to be contacted by our trainer<\/p>\n\n\n\n<div class=\"wp-block-contact-form-7-contact-form-selector\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f15833-o1\" lang=\"fr-FR\" dir=\"ltr\" data-wpcf7-id=\"15833\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/pages\/15830#wpcf7-f15833-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Formulaire de contact\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"15833\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.6\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"fr_FR\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f15833-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_recaptcha_response\" value=\"\" \/>\n<\/fieldset>\n<h3>What training course are you interested in?\n<\/h3>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px; font-size: 1.4em ;\" ><span class=\"wpcf7-form-control-wrap\" data-name=\"type_formation\"><select class=\"wpcf7-form-control wpcf7-select\" aria-invalid=\"false\" name=\"type_formation\"><option value=\"SEO \u00ab Get started\u00bb\">SEO \u00ab Get started\u00bb<\/option><option value=\"Advanced SEO\">Advanced SEO<\/option><option value=\"Google Adwords\">Google Adwords<\/option><option value=\"Google Analytics\">Google Analytics<\/option><option value=\"Netlinking\">Netlinking<\/option><option value=\"WEB Architecture\">WEB Architecture<\/option><option value=\"SEO Content\">SEO Content<\/option><\/select><\/span>\n<\/p>\n<h3>Contact informations\n<\/h3>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"nom\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Name\" value=\"\" type=\"text\" name=\"nom\" \/><\/span>\n<\/p>\n<p style=\"width: 50%;margin: auto;text-align:center;padding-bottom: 10px;\"><span class=\"wpcf7-form-control-wrap\" data-name=\"mail\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value=\"\" type=\"email\" name=\"mail\" 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class=\"akismet-fields-container\" data-prefix=\"_wpcf7_ak_\"><label>&#916;<textarea name=\"_wpcf7_ak_hp_textarea\" cols=\"45\" rows=\"8\" maxlength=\"100\"><\/textarea><\/label><input type=\"hidden\" id=\"ak_js_1\" name=\"_wpcf7_ak_js\" value=\"160\"\/><script>\ndocument.getElementById( \"ak_js_1\" ).setAttribute( \"value\", ( new Date() ).getTime() );\n<\/script>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You want to work with an agency for your web referencing? You are interested in organic referencing? Within a practical and operational day, you will discover the different layers of SEO. From the mechanism of search engines to backlinks, through content organisation, you will tackle many concepts that will allow you to better understand the<\/p>\n","protected":false},"author":8,"featured_media":21535,"parent":15827,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-sidebar-formation.php","meta":{"_acf_changed":false,"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","inline_featured_image":false,"footnotes":""},"class_list":["post-15830","page","type-page","status-publish","has-post-thumbnail","no-featured-image-padding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Learn SEO - Complete SEO Basic Course | For Beginners<\/title>\n<meta name=\"description\" content=\"SEO basics training course 1 day! Get the basics and stakes of search engine optimization. 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