Google Analytics training

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Is there traffic on my website? Is it qualified and relevant? Do my mailings bring as much visitors as before? Who come on my website? Do they purchase? Is my rebound rate to high or average? What is the difference between a session and a visit?

So many questions that website’s owners ask themselves every day and for which they expect precise answers. The Google Analytics training is for those people who, without necessarily having technical or coding knowledge, wish to apprehend the audience measuring system of Google Analytics, full of data.

Come learn how to use the data analysis tool Google Analytics to interpret your traffic’s sources and habits with details, check if your marketing campaigns (online and offline) are working, see which source brings you the most revenues and improve rentability of your online activity.

Once you’ve mastered the interface, our trainer will explain to you how you can extract and regroup your audience’s data so that you can use them to make decisions.

Thanks to a practical part of the training dedicated to your problematics, you will be able to analyse the data of your website with the speaker and set-up objectives and events in real time. The trainer will also have a certified professional look at your traffic in real time.

Having worked on website with audience that goes from 100 visitors per month and 70 million visitors per month, our speaker will be able to answer your questions about your website’s principal problems and help trainees to install relevant indicators for each website.

This course is open to anybody, no matter your current level of expertise. The 2 days Google Analytics training will show you the good uses of a traffic analysis so that you can quickly research for your key factor indicators about your website’s traffic and then qualify it and establish short- and long-term strategies.

Your trainer : Sylvain Vidal

  • 13 years of experience
  • Certified Google Analytics
  • Certified Google Ads
  • SEO & SEM speaker

Training program

  • Presentation of Google Analytics
  • Understand the interest and issues of Google Analytics
  • Install elements for the data collection and operation of the cookie
  • Lexicon and technical terms of Webmarketing & Google Analytics (visitors, rebound rate, dimensions, statistics…)
  • Define the KPI (Key Factor Indicators) for your website
  • Learn how to use the interface and acquire automatism in menus navigation
  • Set-up Analytics for an e-commerce & showcase website
  • Know to add filters on views and reports
  • Segments creation and use of the reporting interface
  • Associating Google Analytics with other products (Google Ads, Adsense…)
  • Cross data for further analysis thanks to secondary dimensions
  • Google Real-Time: Uses and limits
  • Setting of funnel and multi-channels of conversion
  • Create and plan personalized reports
  • Setting and follow-up of events
  • Manage different access rights depending on the account, property or views
  • Setting of shortcuts
  • Creation of regular expressions (RegEx) to effectively use the tool
  • Configure your own URLs specifiable thanks to Google URL Builder
  • Follow the results of your marketing campaigns
  • Case studies / Studies of the trainees Google Analytics accounts

Training duration : 2 days


1 600 € / person
Declining price for more than 2 employees


Webmasters, Marketing or communication department, online merchants and CEOs


Internet and browser’s use, knowledge of Web lexicon or website management

Training purpose

Know how to extract informations from the interface, learn how to cross the data and analyze the results to help make operational decisions.

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