Is there traffic on my website? Is it qualified and relevant? Do my mailings bring as much visitors as before? Who come on my website? Do they purchase? Is my rebound rate to high or average? What is the difference between a session and a visit?
So many questions that website’s owners ask themselves every day and for which they expect precise answers. The Google Analytics training is for those people who, without necessarily having technical or coding knowledge, wish to apprehend the audience measuring system of Google Analytics, full of data.
Come learn how to use the data analysis tool Google Analytics to interpret your traffic’s sources and habits with details, check if your marketing campaigns (online and offline) are working, see which source brings you the most revenues and improve rentability of your online activity.
Once you’ve mastered the interface, our trainer will explain to you how you can extract and regroup your audience’s data so that you can use them to make decisions.
Thanks to a practical part of the training dedicated to your problematics, you will be able to analyse the data of your website with the speaker and set-up objectives and events in real time. The trainer will also have a certified professional look at your traffic in real time.
Having worked on website with audience that goes from 100 visitors per month and 70 million visitors per month, our speaker will be able to answer your questions about your website’s principal problems and help trainees to install relevant indicators for each website.
This course is open to anybody, no matter your current level of expertise. The 2 days Google Analytics training will show you the good uses of a traffic analysis so that you can quickly research for your key factor indicators about your website’s traffic and then qualify it and establish short- and long-term strategies.