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As you’re no doubt aware, your online presence has become imperative if you want your business to prosper. That’s why companies are constantly striving to maximize their visibility.
This is where our specialized SEO agency plays a crucial role. With a tailor-made approach, we aim directly at positioning your website sustainably at the top of search results. In an ever-changing digital landscape, it’s vital to understand the SEO services a web agency can offer, and the solutions it can provide.
What services does a web agency like SEO.fr offer?
The information age has evolved. Today, globalization requires organizations and companies to be visible on the Internet, and especially on Google. Websites are taking over from physical stores. To remain competitive, to maintain and develop your business, your website is an essential lever that must not be neglected. Every element of your site’s design is therefore important, from visuals to content, not forgetting SEO.
A well-designed website, both technically and in terms of design, is essential to optimize your communication, SEO and marketing efforts. It’s the last point of contact that determines whether your visitor becomes a customer.
The digital agency specializing in web referencing has become an essential pillar in the development and growth of a company.
Its services are highly diversified, designed to meet the complex and evolving needs of an online site. By offering customized solutions, the agency supports companies in their digital transformation, enabling them to remain competitive.
SEO audit
A thorough audit of your website (structure, performance, content, etc.), its external environment (social networks, link profile, etc.), your business sector and your competition is carried out by a web promotion professional.
Service
Together we define the positioning objectives to be achieved. Our team then steps into action and implements the right web promotional optimisation and essential corrections for your site.
Personalised follow-up
You then receive a detailed positioning report every two weeks. Your dedicated seo.fr web promoter and your customer service representative are available at any time by e-mail and telephone to answer your questions.
Assessment
At the end of the contract, we will analyse the results obtained, but also any potential visibility still available for your site. Depending on your needs, we will then discuss a continued collaboration.
Other digital services for your project
Beyond SEO, a web agency also offers a full range of services designed to improve a site’s UX (user experience) and user-friendliness.
Separate from SEO services, these services are more in the realm of web development and UX. However, they contribute indirectly to improving SEO by making the site more user-friendly.
These services generally include :
- Technical optimization actions to ensure fast loading times;
- Mobile-friendly compatibility. A responsive site is a must at a time when most Internet users use their phones to surf the web (60% of web traffic comes from cell phones);
- Enhanced security, through the use of HTTPS protocol, firewalls, regular updates and backups, robust authentication and protection against SQL injection attacks (a technique used by hackers to access a website’s databases);
- Design adjustments to facilitate navigation and encourage user interaction.
In addition, e-reputation management, or online reputation, has become another important aspect in maintaining a positive and credible brand image on the web. It is not to be included with SEO services per se, but remains closely linked to a company’s online presence. Many communications agencies offer solutions for monitoring and responding to online reviews. These days, it’s imperative to manage social networks and maintain a relevant, engaging online presence.
Tell us about your project
Solutions to achieve your goals with SEO.fr
At SEO.fr, in order to meet your unique challenges and help you achieve your online goals, we are committed to offering state-of-the-art solutions.
Our approach is based on personalization and collaboration. We understand that every company is different, with specific needs. That’s why we offer tailor-made SEO services, totally adapted to your needs.
Are you a small regional company looking to increase your local visibility? Or are you a large company, a parent company or a firm expanding and looking to conquer new markets? We have the skills and expertise to help you succeed.
SEO
The presence of your website on the first page of Google is essential : the most beautiful storefront or the best online shop is worthless if nobody knows it exists. Optimising your web promotion makes your website visible to Internet users.
The American giant is inseparable from web promotion: over 90% of French people use Google to search for information online, making Google.fr the most visited site in France. In 2013, 87% of French Internet users said they carried out a search on the Internet before making a purchase.
A successful web promotion strategy is the assurance of qualified traffic for your site. You hit your target audience directly, and thus increase your conversion rate and your turnover.
SEA/Google Ads
Who better than a French company can implement a French keyword campaign? Sponsored links are great allies to promote a website and to boost sales.
First, they allow to publish targeted ads and to get quick conversion (sales, quote requests, enquiries, form filling). Then, they permit to be directly positioned at the top of Google’s first page. Google Ads get 30% of the first page clicks. An Adwords campaign is useful when starting an e-commerce website – in the meantime the website gets natural positions on keywords with SEO.
Linkbuilding
Link building is a part of the off-site of a SEO campaign. We use our relationships, agency networks, websites, bloggers and others media in order to provide you with a large number of sources in different activity areas (industry, technology, medicine, business, health, sport…).
Website backlinks are various links present on other media, which redirect users to your website. The better quality these backlinks, the better your chances of a lot of internet users being redirected to your website. Indeed, it’s important to favor quality over quantity.
Those links have to be natural, i.e. not sponsored and not even in an ad location, else Google will penalise your rank in the search engine with the Penguin filter. Link building is very tricky. The methods of earning links totally changed in the last few years, and experience is paramount.
Links are inserted into articles, themselves broadcast on the website’s newsline by the administrator. We will determine « anchors » to insert in articles, which will guide Internet users to your website.
Gestion du référencement local
Local web promotion is the new Eldorado for companies working in a catchment area: lawyers, estate agents, restaurants, bars, campsites, hotels and so on. A company with influence at a local, regional or departmental level must optimise its local web promotion.
20% of all searches on Google are localised searches: either the Internet user is looking for a service in a specific place (e.g.: “Japanese restaurant, Paris”), or they are automatically geolocalised for specific searches (e.g.: “bar”, “service station”, “glazier”).
Local web promotion essentially involves creating and managing a Google+ local page. It provides companies that optimise it with exceptional visibility on the first page of Google and Google Map.
